Toyota's New Fuel-Cell Vehicle To Start At $57,600 - How Many Takers Will There Be At That Price?

There will only be a few hundred, and they won’t be cheap, but Toyota is about to take its first small step into the unproven market for emissions-free, hydrogen-powered vehicles.

The world’s largest automaker announced Tuesday that it will begin selling fuel cell cars in Japan on Dec. 15 and in the U.S. and Europe in mid-2015. The sporty-looking, four-door Toyota Mirai will retail for 6.7 million yen ($57,600) before taxes. Toyota Motor Corp hopes to sell 400 in Japan and 300 in the rest of the world in the first year.

“In time, the fuel cell vehicle will become mainstream. We wanted to take the first step,” said Mitsuhisa Kato, a Toyota executive vice president, at the vehicle’s launch Tuesday. “We want to be at the leading edge.”

 

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atc98092 - 11/18/2014 1:08:12 PM

+3 Boost

"sporty looking"? What they smoking?

Sciros - 11/18/2014 2:40:47 PM

+2 Boost

Ugh. It's about as "sporty-looking" as a taxi cab. What is with those tiny wheels?

For that money the interior better be nice and it should be branded a Lexus.

leej - 11/18/2014 2:51:09 PM

0 Boost

The more I look at this, the more interesting it appears. It certainly looks better in the darker color. More interesting is the fuel cell concept. Kudos to Toyota for innovation.

Agent009 - 11/18/2014 4:36:31 PM

+1 Boost

Just wait until the Germans start toying with one. It will do 150mph and look like a real car then.

Until then it will remain a novelty

MDarringer - 11/18/2014 7:30:12 PM

+1 Boost

$60K for a ugly crapstorm? Oh wait JDMUSMuscle will be first in line.