#LAAUTOSHOW: Nysschen Says Cadillac Will Take A Long Time Rebuild - How Long Will You Wait?

Caddy isn't even on my radar, so I'm not holding my breath for it.

The how long the rebuild time will be determined by when Johan de Nysschen leaves.

Cadillac management likely set longer term rebuilding goals to manage internal corporate expectations (particularly the GM board) to buy time and lessen pressure for a quick turn around. The problem is that potential informed buyers do not want to hear that it takes time. It smacks of "we are offering you inferior products now until we get our act together but please spend your hard earned money and buy our inferior products now until then." Words have meaning.

Another reason de Nysschen is a MORON. Cadillac needs compelling new product with gotta have styling is rapid succession.

De Nysschen will be gone in a year anyway.

I think Piech has paid him to ruin the competition. First Infiniti and now Cadillac.

De Nysschen: return to names Elmiraj, Converj, Imag...

I'm not a fan of De Nysschen's brash style and I believe his first moves at Cadillac - Moving HQ to NYC and changing the model's nomenclature - are questionable at best. I agree that using names like Elmirage, Ciel... etc. would have been a MUCH better choice.

That being said, I'm a big fan of Cadillac and have high hopes for the brand. I honestly hope this guy surprises us and succeeds.

I honestly hope he quits or is swallowed by sink hole.

Whle I see no reason for the move to NY - or the change in model Alphanumerics - it makes no difference to me

The question is not what De Nysschen imagines - because he has LOST the most important focus - and that is on the CUSTOMER - and what the CUSTOMER wants. He has said that he is leaving behind the traditional Cadillac customer - those of us looking for Large American Luxury Cars
So =- what he rebuilds Cadillac to be is not what I, as a customer want - and therefore I have moved on as well. I would be stupid to wait for something he has already said he is NOT going to deliver.

Unfortunately - I do not have high hopes for the brand. De Nysschen is trying to make BMW competitors - and I do not like little BMWs either. Worse - as the people who actually have the money to afford these cars get older - they will want a more luxury ride - and feel - and less of a sports car ride - and De Nysschen will have addresses a falling market. AS noted - the market for Sports cars is ebbing already. And attempting to keep the prices up -by reducing supply and sales - will only give price advantage to the Germans as well.

Maybe Lincoln will go after the traditional American Luxury Car market - right now the only one who does is Chrysler - and FIAT is making the mistake of taking the Chrysler brand down market.

A lot of confusion in that post. Nobody wants a traditional American luxury car, they were floating junk. A car like the XTS is for guys like you. There will be no more floating couches for people 65 and up.

I agree TomM, American Luxury/Sport not the American BMW's will help to differentiate Cadillac from the other guys. Gotta have styling is essential when all the mechanicals are nearly identical, a full coverage 5 yr warranty or full maintenance for 5 full years I think might attract too. A lower price = better value for at least the next decade or so and finally we all agree names would be wonderful, but that ain't gonna happen... The Customer Service must be exemplary vs pathetic it currently is..

I gotta admit. I'm excited for the ATS-Vs coming out, both coupe and sedan.