Volkswagen Continues To Abate Sales Slide With A 3.2% Increase In November

The Jetta, refreshed for the 2015 model year with a suite of driver assistance features, continued to show its strength as a core model, with 14, 268 units delivered, marking a 31.8 percent increase.

The all-new Golf family continued to find success in both deliveries and accolades. In November, Volkswagen was awarded the 2015 Motor Trend Car of the Year, in recognition of the full Golf family. The prestigious award joins additional Golf family accolades including Green Car Reports “Best Car to Buy in 2015” for the e-Golf and the 2015 Yahoo Autos Car of the Year for the Golf GTI.  Golf family sales in November included 2,149 Golf units, 1,725 Golf GTIs and 119 e-Golf units.

“We are thrilled with the accolades the Golf family of vehicles has received, including the 2015 Motor Trend Car of the Year. These awards applaud the line up’s versatility, quality and value,” said Mark McNabb, chief operating officer, Volkswagen of America. “Partnered with the refreshed Jetta and upcoming redesigned Touareg, the potential for increased showroom traffic looks promising.”

The Chattanooga-built Passat totaled 6,966 units delivered for the month. The Touareg delivered 578 units, 319 of which were Clean Diesel TDI, amounting to 55.2 percent of sales of the model. The Tiguan delivered 2,082 units.

MDarringer - 12/2/2014 7:05:53 PM

-2 Boost

$0 down $0 due at signing $0 security deposit $0 payment first month 0% financing is how they are selling, but that's now how you make money.

MDarringer - 12/3/2014 7:26:24 PM

+1 Boost

@fourtyfour Edmunds does NOT have the full story. Not even remotely.

So, get back to me when you are less ignorant about how VW operates. OK, fine, let me school you.

First, VW is doing a zero-everything / sign and drive offer which is an incentive and you cleverly ignore that.

Behind the scenes, VW challenges dealers with tiered sales goals. If a dealer hits the tier, it gets a specific dollar amount tied to the car. The dealer has to gamble and discount the vehicle and hope they make the sales goal to get the payback. If you miss the sales goal, all the the discounts you gave customers comes out of your dealer profit. Each tier has more risk.

VW got mad at our store because we were making public the dealer incentive up front. 12-31-14 will be the end of our financial interest in the accursed VW/Porsche/Audi relationship. VW loses money. Audi breaks even. Porsche makes money, but VWOA is predatory to dealers and customers.

Go elsewhere is my advice.

By contrast, Hyundai/Kia is the more honest car company and also much more dealer and consumer friendly. The discounts are honest and up front. The dealer still gets a profit and the customer gets the win.

leej - 12/3/2014 11:32:09 AM

+1 Boost

Thesaurus much? LOL