Audi's November 2014 U.S. Sales Soar 22% With YTD Sales Up Nearly 15% As Q5 Sales Surge

Audi sets 47th straight monthly U.S. record with 22% gain in November 2014

- Most recent month marks the 4th highest sales result for Audi in the U.S. and the best November on record

- New annual U.S. sales record achieved with 162,773 vehicles sold year to date

- Second-best month on record for sales of the Audi Q5 luxury SUV

HERNDON, Virginia, December 2, 2014 – Audi reported November U.S. sales increased 22.0% to 16,640 vehicles, marking the 47th consecutive month of record U.S. sales for the brand. Audi U.S. sales year-to-date increased 15.4% to 162,773 vehicles sold, setting a new annual sales record with one month to go in 2014.

Audi in the U.S. has now established annual sales records in each of the past five years. The previous annual record was set in 2013 with full-year sales of 158,061 vehicles. The brand has maintained steady momentum throughout 2014, including the best-ever November results for the month.

“A fifth-consecutive year of record sales reflects the results of steady investment in products and technologies alongside enthusiastic dealer partners expanding the brand profile across America,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “We are confident that Audi momentum will continue to be evident through the end of 2014 and into 2015.”

Through the end of next year, Audi U.S. dealers are on course to spend $920 million on new or expanded facilities to keep pace with growth.
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MDarringer - 12/3/2014 8:51:12 AM

-1 Boost

Just remember how wide the gap is between Audi's sales volume in the USA versus BMW and Mercedes and the double digit increase is less impressive. Like VW, Audi has gobs and gobs of money on the hood.

jeffgall - 12/3/2014 9:39:19 AM

-2 Boost

Was in a BMW dealership last week. Their arrogance towards Audi in my conversations with the salesman and sales manager displays how unaware they are of the Audi force moving in. Was a real turn off and I walked right out.

BMWm4 - 12/3/2014 10:41:32 AM

+1 Boost

audi's only force of moving in is only on the low end models. In all the other models they are down and getting stomped on by BMW & Mercedes

jeffgall - 12/3/2014 1:09:10 PM

0 Boost

Low end is where the money is. A4 continues strong, even as it ages. Q5 is a huge hit. Audi dealer last week told me used Q5s have huge equity. They cannot get them in fast enough.

MDarringer - 12/3/2014 7:08:45 PM

0 Boost

The arrogance is unfortunate but perhaps justified given that the BMW product vs an Audi will have better reliability and driving dynamics.

cidflekken - 12/3/2014 11:19:57 AM

+2 Boost

What does it say for Audi's future new products when their two newest products, the A3 and Q3, can't keep up with their direct competition?

Yes, they have the global numbers, but is China really a market to gloat about considering the recent article stating Audis are owned by governmental bureaucrats and Mercedes are owned by the country's wealthiest?

GermanNut - 12/3/2014 11:57:47 AM

-2 Boost

Yes, China is a market to be concerned about considering it has been the world's largest market for automobiles as a whole for the past four years and its total sales volume is now 3.7 million MORE vehicles than the U.S for the first 6 months of 2014. China will surpass the U.S. as the world's largest market for premium automobiles as early as 2016 according to McKinsey.

http://www.ibtimes.com/china-extends-lead-worlds-largest-car-market-sales-gm-ford-china-deliveries-double-digits-1621254

http://www.mckinsey.com/insights/asia-pacific/getting_to_know_chinas_premium-car_market

P.S. BMW is having issues trying to expand too fast in China. WSJ just did a fantastic article that on this and I will post it shortly.

jeffgall - 12/3/2014 1:07:49 PM

+5 Boost

It says Audi has a brand perception issue. The products are fine. Customers, especially is the US perceive BMW and Mercedes as more prestigious.

cidflekken - 12/3/2014 2:04:13 PM

+2 Boost

LOL. I never doubted the size of China's auto market.

GermanNut - 12/3/2014 7:28:46 PM

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MDarringer makes such a fuss about BMW's superior reliability. Obviously reliability is not a top concern of luxury car buyers because if it was Audi would be far behind BMW in global sales and yet Audi is right on BMW's' heels in global sales YTD and could very likely surpass BMW in the next year or two.

TheGenius - 12/3/2014 10:51:20 PM

-2 Boost

Well said GermanNut….the latest consumer report says Audi is the 5th most reliable Make right behind Lexus, Toyota, Mazda and Honda and Audi was very close to them data-wise. At 14th on the list, BMW was mid-pack wedged between Lincoln and Hyundai, but miles away from Audi….
In 2007 globally Audi was over 300,000 cars behind BMW and just over 200,000 cars behind Mercedes. Today, Mercedes is in the rear view mirror and the difference between BMW and Audi is around 10,000 cars.. In simple English, while BMW grew, Audi Grew faster over the same period and closed a 300,000 car deficit.
Can't deny Audi's momentum…unless you are divorced from reality. I recommend people just get used to it because this is the new order (at least until the competition gets stronger). I predicted this in 2009 in my Auto spies article "the big luxury three" so I am not surprised..Neither are my surprised that certain people will keep quoting garbage from their heads that have no connection with reality.. Today's facts are what they are..tomorrow the pendulum may swing towards mercedes or BMW as being on top today does not guarantee anything tomorrow.. Lets cut out the BS and celebrate the fact that as consumers we can benefit from the intense competition regardless of which cars we prefer

MercedesSL - 12/4/2014 4:09:55 PM

+1 Boost

Yeah....that $19k VW...er I mean Audi A1 they sell in Europe and China has done wonders for their volume. How many A1's do they sell a year 110-140k? I guess more power to Audi if they are comfortable selling a car in the corollas price range.