Cadillac Dumps Motown Ad Agency For Paris Based Publicis Worldwide

The new Cadillac brain trust continues to prove that they’re utterly serious about untethering Cadillac from traditional Detroit-bred thinking about the brand and that they’re intent on recrafting Cadillac into what they call a true luxury marque that just happens to sell automobiles.

The latest sign: Cadillac announced that it has yanked its $280-million advertising account from current creative agency of record, Lowe Campbell Ewald, and awarded it to Publicis Worldwide, effective immediately. Cadillac cited the “undisputed expertise” of Paris-based Publicis in “luxury brand building.”

MDarringer - 12/5/2014 8:07:34 PM

+1 Boost

More of de Nysschen's idiocy at work. How and a culture that thinks the ancient Citroen DS and SM are gorgeous be trusted with anything?

Dexter1 - 12/6/2014 1:41:19 PM

+1 Boost

The Detroit ad agency SHOULD have lost the account. Cadillac advertising sucks. The "American Dream" commercial that supposedly was to promote the electric ELR was a embarrassment. Cadillac should have dropped them after that failure aired during the Olympics. The fact that the agency was "surprised" by the decision further emphasizes their dumb-fuck nature.

skytop - 12/7/2014 12:20:06 PM

+1 Boost

Maybe the new ad agency will show how great a Chevrolet with lots of Cadillac badges and a stupid high price is a highly appealing car.

For sure, owning a Cadillac does NOT convey any increase of social standing but rather magnifies an appearance of the owner being an obnoxious social climber.