Audi's TT Offroad and TT Sportback Concept Models Driven

Armed with a development budget to expand the new TT line-up beyond the current coupé and roadster, Audi chairman Rupert Stadler is faced with a difficult decision as 2014 draws to a close.

He can either side with his sales and marketing experts in plumping for a compact SUV in the mould of the Range Rover Evoque, or follow the instincts of senior designers and engineers in opting for a more sporting fastback to go up the against the likes of the Mercedes-Benz CLA.

It is a predicament of riches for the 51-year-old German, who recently announced an ambitious 22 billion euro growth plan that aims to enable Audi to become the world’s leading producer of premium-badged cars by the end of the decade.

“At the beginning of the year, we opened up the discussion to see if the TT line-up could be elaborated. Now we are coming to the stage where we have to make a decision,” Stadler recently told Autocar.

There has been a series of lengthy meetings between high-level Audi officials since the spectacular TT Sportback was revealed at the Paris motor show in October to signal proper board room intent to expand the TT line-up. However, the dilemma as to which model to choose apparently remains without resolution.
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chewy - 12/8/2014 11:52:34 PM

+1 Boost

Sportback > offroad style wise but not necessarily business case wise though.

cidflekken - 12/9/2014 1:21:29 AM

+1 Boost

Yes a sportback would be a wise choice but saying it would be a foil to the CLA wouldn't be accurate. The CLA45AMG, yes, but not the standard car. A TT Sportback would be in a price class at least 10k higher based on the current starting point for the new TT.

gkearns56 - 12/9/2014 8:51:19 AM

+1 Boost

I think that red sportback model looks cool. These car companies are all about filling a void in their line-up and Audi doesn't have something smaller then the A7/S7 sportback models. Why not. Not so sure about the other concepts though.

Doukas - 12/11/2014 11:25:50 AM

+1 Boost

In europe there is an A5 sportback