Nissan Hires Disney Exec To Revamp Marketing Efforts

Those who’ve been in the auto industry long enough can appreciate the fact that after a while, all marketing ideas and campaigns start to look alike.

That notion isn’t lost on Fred Diaz, Nissan North America’s vice president-sales and marketing operations in the U.S.

When tasked this year with filling the vice president-marketing, communications and media role at the Nissan brand, Diaz was looking for a change from the “same ol’, same ol’…things that we’ve seen in the U.S. automotive business for umpteen years,” he tells media here at a recent ’15 Murano preview.

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7msynthetic - 12/16/2014 3:34:59 PM

0 Boost

Um, News flash Nissan, you need have to have a good product to market. Or you can market crap I guess and see where that goes (dodge and chrysler)

TheSteve - 12/16/2014 3:45:30 PM

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Oy vey! Look to Microsoft's mega budget for marketing Vista and Windows 8. I'd rather you just throw that money at making better products (as 7msynthetic said, above).

222max - 12/16/2014 4:59:09 PM

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Guess folks would rather spew brand hate than actually read the attached articles. I agree... auto advertising is pretty much cliche thse days. Let's see if this guys can deliver on anything fresh.

DavidA - 12/16/2014 7:04:53 PM

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Creative advertising will get people in the doors of the dealership. But only good products will complete the sale and create new sales from satisfied customers. Sorry, but Nissan just doesn't seem to have a very competitive product at the moment. Better advertising is not the answer.

chewy - 12/16/2014 9:06:09 PM

+1 Boost

No more skateboarding, train hoping, snowboarding cars. Please.