Did YOU Know? The NUMBER ONE Complaint About The Pre-Refresh Chrysler 300 Was Its...

You know how we have been making a pretty big stink about vehicles with prominent front grilles for the past several years? Well, there's a reason for it.

People want their vehicle to make a statement and have road presence. When they pull up to their friends home, the club or a fancy restaurant, they want to be seen.

2015 Chrysler 300

And, according to Chrysler, the number one complaint about the pre-refresh Chrysler 300 was that its grille was too small. Yes, you read that correctly. To make up for that issue, the company made sure that its refreshed 300 would feature a front grille that's 33 percent larger.

I wonder what will happen when Lexus moves away from the spindle grille that's been SO controversial in recent years?

The 2015 Chrysler 300 full-size sedan features a bigger, bolder grille, something that customers demanded, the automaker told Edmunds.

The grille is a whopping 33 percent larger than on some older 300 models and reflects a larger industry trend toward gigantic grilles, especially on luxury cars...

..."That was the No. 1 issue" topping the list of complaints about the previous 300, Al Gardner, Chrysler brand president, told Edmunds...

2015 Chrysler 300

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TheSteve - 12/26/2014 9:52:39 PM

+2 Boost

When this car first came out, it looked like a mean "gangster" car. If you like that sort of thing, then it was a big win. Now, the front end has softened and become more generic. Oh well.

cidflekken - 12/26/2014 11:38:05 PM

+1 Boost

I think certain trim levels can still make it look quite "urban". I'm concerned for our country when the #1 complaint is that your car basically doesn't have enough bling on it. No wonder the new Escalade has a grille the size of a patio table. 'Murica.

Dexter1 - 12/27/2014 9:10:18 AM

+1 Boost

Shrink the car and the grille will look bigger. Duh.

MDarringer - 12/27/2014 10:04:56 AM

0 Boost

The problem is that is refresh is LAZY. You can only see the differences by comparing the new one and the out-going one side by side. The changes are so MINIMAL that no one will know this is the "new" 300 at first glance.

Until I read this, I was not aware the grille was larger because it looks identical--to me--to the car it replaces. Dealers are not happy with this. The 300 is a challenging sale and does so heavily incentivized. The hope was that a much more significant restyle with appealing styling would generate more foot traffic.

TheSteve got it right. The first RWD 300 of a decade back had a gangster look. It looked like a tank with a turret top ready to kill something.

FCA apparently cares more about the Charger that got a stunningly significant update.

40flash - 12/30/2014 9:38:23 AM

+1 Boost

If you liked the square ugly American sedans from the middle to late 50s, you'll probably like this one as well. I hated them then and hate them now. I think they should have continued to develop the aerodynamic cab forward look they had going before they went back to square cars.

dumpsty - 12/30/2014 12:04:32 PM

+1 Boost

I think what's hurt Chrysler & the further development of the 300 model is that the automaker was unable to make a luxury sedan larger than the 300.

For the 300, there really nothing to look forward to... (like if there was a Chrysler 600 which could showcase all the ridiculously new luxury & tech & designs). I see the Chrys 300 very much like the E-class...depending on how they're optioned, they fit either the luxury or sporty category.