Chevrolet's Volt Fails In Every Metric Yet GM Still Calls It A Success - What Are We Missing?

Chevrolet's Volt Fails In Every Metric Yet GM Still Calls It A Success - What Are We Missing?

General Motors Co., fresh out of a tough bankruptcy and mostly known for its trucks and SUVs, wanted to change its image in late 2010 when its Chevrolet Volt, a first-of-its kind plug-in hybrid electric car, hit the road.

While the Volt created a new classification of electric car — aimed to quell range anxiety with its backup gasoline engine — it has faced speed bumps among a wary public. GM will reveal the second-generation Volt on Monday, the first press preview day of the North American International Auto Show in Detroit.

Some critics say the Volt hasn't been a success because sales never reached expectations set by former CEO Dan Akerson: He wanted production to hit 60,000 a year by 2012 and GM at one point set a sales goal of 45,000 in 2012. Total U.S. sales since its debut have surpassed 73,000, but 2014 sales of 18,805 fell 18.6 percent from the year before, according to figures released Monday. The all-electric Nissan Leaf, meanwhile, sold 30,200 last year in the U.S., up 33.6 percent from 2013.


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leejleej - 1/6/2015 11:49:41 AM
+1 Boost
This is what ALL companies do who make a product...they NEVER publicly admit to failures...it's bad for business.


TheSteveTheSteve - 1/6/2015 12:03:06 PM
+2 Boost
It's called "spin." Remember how Microsoft was telling us what a success Vista was, and how hundreds of millions of Vista licenses were "sold"? Remember how they did it again with Windows 8? Remember ex BMW design chief Chris Bangle going on tour to tell the world how sophisticated and complex their "Flame Surface" design language was?

Spin isn't new. Companies do it for damage control and to try to influence people to buy their products. Caveat Emptor.

BTW, I believe the concept behind the Volt is a good one (a vehicle that can be used as a pure EV, but also has an internal combustion engine for extended range trips). I just think this specific implementation isn't particularly inspiring.


222max222max - 1/6/2015 12:28:32 PM
+2 Boost
And to keep Shareholders from feeling that their investment is not being abused.


mobilianmobilian - 1/6/2015 12:16:51 PM
+2 Boost
Try to ask them about the Cadillac ELR and I'll be interested to hear how they respond to that.


JDMUSMuscleJDMUSMuscle - 1/6/2015 12:40:30 PM
-7 Boost
Unfortunately, that is how the American companies work. If you look at the history of GM, Ford and Chrysler, they have crap tons of cars that disappeared all because they have failed to sell.

Like how Chrysler Neon tried to compete with the Japanese, and yet, it failed due to bad reliability + no basic electronics that the Japanese cars possess. Look how Mercury is gone, and Lincoln has now become a new Mercury. And look how Cadillac became a German-wannabe brand, and tries to be a brand that is good for, nothing.

GM just does not know what Cadillac even is anymore, only the Escalade seems to be the real Cadillac here.

If the Americans really wanted to compete, at least make the damn cars reliable. And give out even more Walmart level discounts on their cars. Hell, just dump them. The Americans should know their rivals are Koreans and the Japanese, NOT Europeans. The Europeans already dominate the luxury segment, and the Americans should just know they will "always" be competing with the Koreans and the Japanese. And I'm sure most people would agree with me.


wcbrownwcbrown - 1/6/2015 1:15:40 PM
+1 Boost
The Volt was only a failure in the eyes of all the folks brainwashed by the media as they continued to crucify the product. The Volt and its technology were cutting edge at the time, but unfortunately, it was overshadowed by the whole GM bailout, etc. There's a reason why other companies (i.e. Porsche, to name one) offer a similar set-up as the Volt (electric power with a gasoline backup). This site is ridiculous and the comments are worse. Maybe one day, those who actually care about cars, can afford something other than an economy car, and who are knowledgeable about the auto industry and technology will actually begin commenting here.

The Volt was ANYTHING BUT a failure!!


vdivvdiv - 1/7/2015 12:04:53 AM
+1 Boost
Word!


JDMUSMuscleJDMUSMuscle - 1/6/2015 1:54:03 PM
0 Boost
And the most laughable thing is the "Neocons" screwed up the country with war, and you don't even care about them.

Oh, I bet only the Republicans get it right!

It's always amusing to see both Democrats and the Republicans saying how they are the "right" ones, when they both screwed up the country big time.


vdivvdiv - 1/7/2015 12:13:41 AM
+3 Boost
I still like my Volt, and I am not the only one. The vast majority of Volt owners like theirs as well. It has had some of the highest satisfaction ratings of any car. It is quiet, it is powerful, it is efficient, it is practical, it is unassuming and unpretentious, it is the product of the best that GM could do in very difficult circumstances, and it is a partial redemption of them killing the EV1 over ten years ago.

What you are missing is driving one yourselves.


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