Google Planning To Enter Lucrative Car Insurance Market

he insurance industry takes it for granted that Google will soon introduce its Google Compare auto insurance shopping site — available in Britain for two years — in the United States.

Some recent moves by the Internet giant suggest the debut could be imminent.

Google recently formed a partnership with the insurance comparison shopping site CompareNow.com, which operates like the Kayak travel site only for auto insurance, according to a person with knowledge of the situation. Separately, according to an analyst at Forrester Research, the company is now licensed to sell insurance in more than half of the United States.

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Sciros - 1/10/2015 11:31:40 AM

+1 Boost

One of the hurdles to self-driving cars is insurance. Google is getting ahead of this now.