#NAIAS: GM To Cough Up $12 Billion For Eight New Cadillac Models By 2020

General Motors, working to revive its slumping Cadillac luxury brand, plans to spend $12 billion to develop eight new models by 2020 and two more in the next decade, the brand’s chief said.

Cadillac will focus on the so-called crossover SUV segment, Johan de Nysschen said today at the Detroit auto show. Cadillac currently has just one, the SRX, while rival BMW has five and Audi has three in its lineup. De Nysschen said GM will add three SUVs as part of the expansion.

GM is spending on the brand to fund a new-car renaissance at Cadillac, whose U.S. sales fell 6.5 percent last year. The brand does about half of what rivals BMW AG and Mercedes-Benz sell in the U.S. Luxury SUVs is one area where Cadillac is lagging, de Nysschen said.

**The 2015 Detroit Auto Show (NAIAS) photo galleries are sponsored by Lexus.

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MDarringer - 1/12/2015 7:24:39 PM

0 Boost

They need to but they also need to fire Jochjerk DeNiaspan.

TomM - 1/14/2015 1:39:34 PM

+1 Boost

Actually - they already have one piece of the car puzzle - but it is only sold in China - The Long Wheelbase ATS. Long wheelbase versions of the ATS and CTS would sell far better than the current ones because they would have enough rear seat legroom to actually put passengers in. Mercedes cannot sell the short wheelbase S class sedan in the USA - it simply doesn't sell.

A Large car - possibly the CT6 - with plenty of rear seat legroom (at least equal to the S class sold here) would sell well if it is not priced out of bounds. (Ie - less than a Jaguar XJ)

They need to keep the XTS front drive to compete with the ES350 but come closer in price to that Lexus.

But two 4x4 vehicles BELOW the current SRX means one of them is going to be really small - not a real cadillac