BMW Sounds Warning That Technology Companies Are Poised To Misuse On Board Car Data - Do You Agree?

The amount of sensors that go into a modern car these days is simply staggering. You car basically knows even if there’s a child inside the cabin just by using a weight sensor inside the seat. That’s the sort of info that could come in handy to some companies, looking for a quick buck.

 In a recent interview, BMW’s Sales and Marketing Director, Ian Robertson said that various technology companies and advertisers are looking to gain access to the vast amount of info the car gathers, so that they can gain profit easier.

“There’s plenty of people out there saying: ‘give us all the data you’ve got and we can tell you what we can do with it’,” he told the Financial Times on the sidelines of the Detroit motor show.
 

Agent009 - 1/16/2015 12:24:33 PM

+3 Boost

Not trusting Google for anything in car.

freeagent - 1/16/2015 5:40:50 PM

+2 Boost

Beyond commercial concerns, lets not forget government/court access to performance data being used against the driver.... very troubling

Perhaps the answer is to stick with a Morgan

CarCrazedinCali - 1/16/2015 9:55:41 PM

+1 Boost

zee Germans are probably dead on, zey usually are