Super Bowl Ad Meter - STUD OR DUD? How Does BMW's i3 "Newfangled Idea" Commercial Stack Up?

On that fateful day in 1994, Bryant Gumbel and Katie Couric were seated side by side on the set of The Today Show, attempting to sort out the translation of the “@” symbol. It was between takes, and Gumbel and Couric wondered aloud what in the world that symbol was supposed to mean. At? Around? About? A puzzle for the ages, indeed.

Then, as if as a gift to the Ghost of YouTube Future, Gumbel uttered the words that would—somewhat ironically—become internet gold: “What is internet anyway? What, do you write to it like mail?”

It was a simpler time.



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mre30 - 1/28/2015 8:11:35 PM

+2 Boost

Its completely an idiotic ad. First, does Bryant Gumbal still have a job anywhere in broadcast? Second, the two of them have been off the Today show for what, at least 8 years? Three, each of them is sort of "dopey" anyway - the "@" controversy is yesterday's news.

Plus the i3 is kind of a lame car and its quite ugly. A much more clever commercial would be to have reprised the awesome Da-da-da-daaa VW Golf ad from 15 years ago. Look it up. It would hit the i3 "chord" just right.

MDarringer - 1/28/2015 8:44:02 PM

0 Boost

I'm going to shoot meth with Jesse Pinkman and ignore the Toilet Bowl.

Breaking Bad marathon instead.