Can You Hear The Flush? Infiniti Says Emerg-e and Eau Rouge Are No Longer Priorities For The Brand

While they were released with strong enthusiasm about their futures, the Infiniti Eau Rouge performance sedan and LE and Emerg-e electric-car concepts remain just that.

And that has to be the case for now, says the brand’s U.S. chief.

“We have to make sure we have the priorities right, (and) the Eau Rouge is not a priority,” Michael Bartsch, vice president-Infiniti Americas, tells WardsAuto in an interview.

Read Article

Agent009 - 2/6/2015 9:21:49 AM

+2 Boost

Why build an exciting brand when you can sell out to the mainstream with crossovers?

Car4Life - 2/6/2015 11:58:46 AM

+2 Boost

Good Call Infiniti, focus instead on building worthy competitors to the E Class and S Class, along with an all new mid/full size SUV to take complete advantage of the SUV platform/chassis you just purchased from Mercedes.

The Q 50 is nice and has proved to be a formidable rival to the 3 series and E class, however you need more that 1 vehicle to get the job done

Car4Life - 2/6/2015 1:19:22 PM

+1 Boost

3 series and C Class*

cidflekken - 2/6/2015 2:08:22 PM

+1 Boost

Infiniti is lost. As much as I agree that the Eau Rouge was nonsense, abandoning it after several formal announcements about it is ridiculous. And I think the Emerg-e has been on/off/on/off for the past few years as well.

If I'm a shareholder, I'd be running the other way faster than you can say "Q". There is no new larger sedan on the horizon since they just gave the Q70 a longer wheelbase this year (without any substantial other revisions or updates). Imagine if they had, in fact, discontinued the G37/Q40 as originally planned (Look! Another change in plan..ugh), their sales would be that much fewer and the Q50 isn't doing much as it's probably 2nd to last (to the ATS) in terms of sales in its segment (maybe 3rd to the bottom with the S60 considered)

PLEASE, Infiniti, don't f*ck up the Q60.

MDarringer - 2/6/2015 7:23:28 PM

0 Boost

Cadillac needs to listen. First Infiniti flushed the turd known as dy Nysschen and now they are flushing the turds his moronic non-leadership produced.