Mercedes-Benz's January 2015 Global Sales Surge 13.6% Driven By Record Sales in the U.S. and China

Best start of the year in the company's history for Mercedes-Benz with 125,865 vehicles sold in January (+13.6%)

Ola Källenius, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales: "We have started the 'year of the SUVs' at Mercedes-Benz with a sales increase of 37% in this segment."
Increase of unit sales in all core markets, record sales in the two biggest markets USA (+8.9%) and China (+14.5%), strong growth in Germany (+11.4%)

Over 50% more deliveries of C-Class Sedans and Estates than in the same month of the previous year smart increases unit sales with new models by nearly 30% compared to the previous year’s month; growth of over 60% in Germany.

Stuttgart – Mercedes-Benz follows up on the success of the previous year and has started 2015 with record sales of 125,865 vehicles. Thus, 13.6% more Mercedes-Benz models were sold than in the same month of the previous year. In January, smart also posted a solid sales growth of 29.9%.
"We have started the 'year of the SUVs' at Mercedes-Benz with a sales increase of 37% in this segment", said Ola Källenius, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales. "In 2015 we will continue last year’s momentum with new products across all segments: in the high-end with the Mercedes-Maybach S 600 and in the microcar-segment with the new smart fortwo and smart forfour, which are highly popular among our customers. January unit sales of the new smart models increased by nearly 30% in comparison to the previous year’s month."
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autopal - 2/7/2015 10:23:41 AM

+1 Boost

BMW better watch out! I think MB will retake the USA sales lead this year

cidflekken - 2/7/2015 4:55:42 PM

+1 Boost

Not sure if Benz is ready to take the lead, and it still has Audi to contend with, but at the very least, 2015 will be another growth year for the brand. They are probably the most aggressive of the Germans at the moment with their plans for new or updated models this year.

cidflekken - 2/10/2015 3:59:21 PM

+1 Boost

Honestly, probably the only German luxury brand with any bragging rights is Mercedes. They offer the most models at the higher price points. The S-Class is just absolutely dominating its segment and with the gorgeous coupe and Maybach variants, that domination will just continue. They've taken the C-Class upmarket and with the coupe and cabriolet versions (as well as estate) that will bolster sales. Mercedes' sales results shows a better distribution throughout the brand and is not heavily weighted either on one end of the price spectrum or on one or two individual models. And let's not forget the article published last year that stated that Mercedes was the luxury car owned by the wealthiest in China, despite the brand being significantly behind Audi and BMW in that country.