Nissan Sees Targeting Hispanic Buyers With Mexican Dealerships As Key To Growth In US Market

Nissan is pulling out a secret weapon as it pushes for more market share in the U.S.: Mexican car dealers.

Not U.S. car dealers of Mexican or Hispanic ancestry - but retailers from Mexico, who Nissan believes can electrify certain markets across the United States.

Nissan is helping to usher a number of Mexican retail groups into dealerships in California, Texas and possibly Florida and Illinois as part of CEO Carlos Ghosn's drive to increase U.S. market share.

MDarringer - 2/9/2015 2:21:05 PM

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I cannot wait to bounce this numbskull plan off of my Latino colleagues who are heavily invested in car dealers and who take great care to market to the Latino community. This move by Nissan is deeply offensive to American Latino business people in the automotive industry because it implies that they are ignoring Latinos.