#CAS15: Honda Previews The Next Gen Ridgeline - Is THIS What It Takes To Succeed In The Midsized Truck Sector?

Honda gave us a glimpse of the future today at the Chicago Auto Show with a rendering of the upcoming Ridgeline pickup.  If this sketch is any indication then the designers this time around might have banished the ugly stick in favor of a more modern and handsome design.

But is that all is is going to take>  We do know the Ridgeline is moving upscale into the more lucrative luxury sector that the American three have long dominated.  But will this Ridgeline be more of a truck or an open bed crossover?

What does Honda need to do to ensure success in one of the most profitable sectors?

hdbu - 2/12/2015 4:27:22 PM

+1 Boost

Looks like they are getting rid of the unibody design.

MDarringer - 2/12/2015 8:20:53 PM

-5 Boost

The drawing makes it look only slightly less stupid than before. The unibody was NOT the issue. The dumb@$$ styling was. A V8 would have been nice too.

joescuba - 2/13/2015 4:07:59 PM

+1 Boost

While you can't tell much there doesn't seem to be anything worth looking at. No Unibody, okay but it's got the same short bed same 4 door cab most likely will not have a power plant to work in the real truck world.
If you like Hondas this will be as close as you will get to a Pick up. but don't plan to haul and sheets of plywood and 2x4s home