Honda Abandons 2017 Sales Targets To Focus On Quality Issues

Honda Motor Co. said it has scrapped its target of selling 6 million vehicles annually by 2017 because the pressure to reach the objective contributed to the quality lapses that led to record recalls last year.

The carmaker also won’t set a global sales target in its next midterm plan, the Tokyo-based company’s CEO Takanobu Ito said today.

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cidflekken - 2/13/2015 1:26:40 PM

+1 Boost

Interesting. I would have thought that Honda would have found a way to focus on quality while still emphasizing sales growth.

jtz7 - 2/13/2015 2:10:36 PM

-3 Boost

I thought Honda was the real "deal"? At least that's what someone told me after hating on the Traverse comments.

Agent009 - 2/13/2015 4:59:24 PM

-3 Boost

Don't know about that any more. I have a co-worker who's 2014 Civic won't start if it is below 40 degrees. It has been in and out of the shop 3 to 4 times so far with no luck in tracking down the issue.

Last time they found the ECO was never grounded on the assembly line.

Agent009 - 2/13/2015 4:59:44 PM

-2 Boost

eco = ecu