With $178 Billion In The Bank And Counting - What Havoc Could Apple Reap If It Entered The Car Market?

Rumors that Apple could be working on new car-related technology have picked up steam in the past few weeks. Now, a new report claims the Cupertino company is in fact working on an actual vehicle, though the project may still be in the very early stages of development.

The Mac Observer claims that Apple is poaching Tesla employees with direct car experience in an effort to take on the electric vehicle-maker. A second source tells the site that Apple is almost definitely working on the fabled “iCar,” putting the odds at 80 percent. The news follows earlier reports that Cupertino’s mystery project “will give Tesla a run for its money.”
 

MDarringer - 2/13/2015 3:10:04 PM

-3 Boost

If anything, they would be better served collaborating with someone like Cadillac that needs a game changing "something" that could be unique to Cadillac as an edge in the luxury wars.

CarCrazedinCali - 2/13/2015 3:17:49 PM

-1 Boost

very exciting! I bet I would love an Apple car, as long as it was still fun to drive

MDarringer - 2/14/2015 11:25:43 AM

+2 Boost

This is Tesla all over again i.e. a company with no experience building cars believing it can be competent at that.

Car4Life - 2/13/2015 3:58:03 PM

+1 Boost

Darn, I bet they wanted to use "iDrive" as their slogan but Bimmer has it on lock.

"iMove" is a decent save/substitute though, so long as moving companies don't pop up every time you want to search for an Apple model

Dexter1 - 2/13/2015 5:05:09 PM

0 Boost

Thin. White. Overpriced.

610looper - 2/13/2015 10:28:14 PM

+1 Boost

If I didn't have to pay taxes in several companies and could keep my profits and salary, I'd be doing pretty well too......I need to file papers to become a corporation.

skytop - 2/14/2015 8:23:58 AM

+2 Boost

Apple can build a car that all the Appleologue groupies will have to buy.

CarCrazedinCali - 2/17/2015 9:48:38 PM

+1 Boost

angry much?