If Apple Moves Ahead With An Electric Vehicle Who Should Be Worried?

If Apple Moves Ahead With An Electric Vehicle Who Should Be Worried?
 Before Apple Inc. decides to move ahead with its Project Titan project and build an electric car, the company may want to look at the menu of challenges that come with being in the automobile business these days.

Apple has put a few hundred people, including some new hires from the auto industry, on a skunkworks project to do the early development of an electric vehicle resembling a minivan. Such a car would challenge Tesla Motors Inc. as well as electric and hybrid cars sold by Nissan Motor Corp., General Motors Co., Ford Motor Co. and other companies.

 


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Car4LifeCar4Life - 2/17/2015 12:53:12 PM
+2 Boost
Whats interesting is Tesla, Apple, Google, and other followers are only going to make it easier for Traditional Auto Manufacturers.

Once those 3 develop enough advances in technology for the electric vehicle surge and start eating each other's share of what little market electric vehicles make up, Mercedes, BMW, Toyota, GM, VW, etc. will simply adopt and implement the tech in ready to use platforms across their line-ups.


TheSteveTheSteve - 2/17/2015 1:32:47 PM
+2 Boost
Who Should Be Worried?: Consumers?

I used to be a big-time Apple fan. I still use some Apple products (iPhone 5, MacBook Air (running Win 7 mostly), Apple TVs, AirPort Extreme... though my primary computer is a home-built Windows 7 PC.)

There was once a time when Apple was known for their impeccable user interface, which was beautiful, intuitive, and elegant. They were known for simplicity and reliability. "It just works" was more than just a slogan.

In recent years, since Steve Jobs' passing, Apple's once legendary user interface has now become a lot like the rest. Icons that looked textured and three dimensional are now flat, with a 1970's color scheme. Their apps are now sparse, looking half-finished, and with ambiguous user interfaces (is that a label or a clickable control? Try to tap it to find out). And not least of all, bugginess is now the norm with a half dozen quickly released iOS 8.x releases and users still having problems with dropped calls, WiFi connectivity, battery life, and an OS footprint that has bloated.

Apple is not the company it once was. In spite of all these issues, their market cap, profitability, and unit sales are at an all-time high. Bill Gates once boasted that Windows was superior in the only way that mattered: Number of units sold. It looks like Apple has become the new Microsoft.


runninglogan1runninglogan1 - 2/17/2015 5:44:01 PM
+1 Boost
There's no doubt Apple's latest software could stand some improvement but there's also no doubt that Jony Ive is the greatest designer of our time.

If Apple is truly serious about making a car, and I say IF, then every automaker WILL be worried.


ATrainATrain - 2/17/2015 8:24:56 PM
+1 Boost
Shareholders...


vdivvdiv - 2/17/2015 8:49:36 PM
+1 Boost
Gasoline vehicles ;)
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