Rolls-Royce CEO Confirms Brand Will Produce an SUV

In an open letter published February 18, Rolls-Royce chairman Peter Schwarzenbauer and chief executive Torsten Mueller-Oetvoes confirmed the development of “an all-new Rolls-Royce with exceptional presence, elegance and purpose … a high-bodied car with an all-new aluminum architecture ... that can cross any terrain.” If you thought the 2016 Bentley Bentayga would be the ultimate luxury SUV, you were wrong.

Rolls-Royce is giving its project – called “Cullinan” for the biggest diamond ever discovered -- the green light. “It is worth knowing that this is not a derivative of an up-market BMW X,” stresses Klaus Froehlich, the group’s freshly appointed board member in charge of research and development. “Instead, we are preparing a special vehicle that fuses unmistakable design with exceptional craftsmanship and a second-to-none driving experience.”



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JDMUSMuscle - 2/18/2015 12:40:17 AM

0 Boost

This was meant to happen. Now that Bentley and Lamborghini are going into the SUV market, it's obvious Rolls-Royce would follow.

And there are many Americans who would want a Rolls SUV.

runninglogan1 - 2/18/2015 1:25:22 AM

+2 Boost

Wouldn't be surprised to see this become their best seller.

MDarringer - 2/18/2015 8:39:00 AM

0 Boost

Lengthen an X5, slap on a Rolls body, and you're done.