Toyota Hits The Gas In February, Sales Up 12.1% For Month - Lexus Leads The Premium Charge Up 22%

Toyota Hits The Gas In February, Sales Up 12.1% For Month - Lexus Leads The Premium Charge Up 22%
Toyota Motor Sales (TMS), U.S.A., Inc., today reported February 2015 sales of 180,467, an increase of 13.3 percent from February 2014 on a volume basis.  With the same amount of selling days in February 2015 and 2014, sales were up 13.3 percent on a daily selling rate (DSR) basis. 
 
Toyota division posted February 2015 sales of 157,472 units, up 12.1 percent.   
 
"The auto industry is off to its best start since 2002 as truck demand continues to rise," said Bill Fay, Toyota division group vice president and general manager. "Toyota light trucks and SUVs, led by RAV4, set a new February record."
 
Lexus reported February 2015 sales of 22,995 units, a 22 percent increase. 
 
"February marked the fourth straight month of record new vehicle sales and the seventh straight month of best-ever record pre-owned sales for Lexus dealers," said Jeff Bracken, Lexus group vice president and general manager.  "Just as importantly, Lexus was recognized during the month as the industry's top-ranked brand by both Consumer Reports and J. D. Power and Associates."
 
February 2015 Highlights:
  • RAV4 up over 33 percent; set February record
  • 4Runner up 37.7 percent
  • Tacoma up 13 percent; posts sales of 12,372 units
  • Corolla posts sales of 27,839 units; up 10 percent
  • Camry sales of 32,942 units, up more than 13 percent
  • Sienna up 48.5 percent
  • Lexus RX up more than 14 percent
 
*Note:  Unless otherwise stated, all figures reflect unadjusted raw sales volume

cidflekkencidflekken - 3/3/2015 6:12:38 PM
+3 Boost
I gotta be honest and say that I'm surprised that the new Camry is being so readily received. Maybe Toyota has upped their fleet sales, too, but the new Camry is not anything special. Every time I see a new one on the road, I question how anyone would purchase it, based on styling, above a Fusion, 6, Accord, or 200. It truly is indistinguishable from a Corolla now and it looks like it starts at about $15k.


800over800over - 3/4/2015 10:56:18 AM
-1 Boost
The most important part of your post is the use of "I".


cidflekkencidflekken - 3/4/2015 1:35:53 PM
+1 Boost
Yes, the pronoun "I" is used for first-person narrative. As that posted narrative was coming from me, and was reflective of my own opinion, the use of the pronoun "I" was appropriate. Next week, lessons on common sense.


USNA1999USNA1999 - 3/3/2015 8:18:25 PM
0 Boost
ES and IS sales down? I don't get it, LEXUS is giving them away for $289 a month lease and they will even pay the first month for you.
The RX and the NX are killing it though! The RC is disappointing, they sold as many CTs as RCs. Maybe I can get a really good deal in an RCF in about a year:)


DumbpeopleDumbpeople - 3/5/2015 4:08:10 AM
+1 Boost
The RC is a much better looking car in the flesh.



nguyenvuminhnguyenvuminh - 3/4/2015 1:13:09 PM
+1 Boost
Do you realize how hard it is for a company that sells 6-digit cars per month to grow double digit % wise? As for the new Camry selling well, why would one be surprised that it's selling well. Its predecessors (boring, ugly, poor handling, boat, etc.) were selling well for the last 3 decades so why wouldn't its current model sell well now? The market for such cars was always there and it's still around and they maybe overwhelming non-auto-enthusiasts but they're certainly overwhelmingly paying for their car of choice.


cidflekkencidflekken - 3/4/2015 2:02:54 PM
+2 Boost
I don't disagree with your points. But it isn't about the existence of the market, it's about what's currently being offered in said market. Yes, the Camry and Accord have dominated a segment known for conservative styling with only-good driving experiences. But today's picture is much different than yesterday's.

In my own opinion (that was for 800over), almost every other car in the segment has taken that approach and elevated it, whereas I feel the new Camry has taken a step backwards and sideways (styling-wise). I think cars like the Mazda 6 which is gorgeously styled, drives impressively, has a great interior, and is nicely priced should be getting a much closer look by consumers. Mazda even finished 2nd in CR's brand ratings this year and I would venture a guess that most buyers in this segment refer to CR before doing test drives. But the 6 still sells only about 10% of what the Camry sells.


nguyenvuminhnguyenvuminh - 3/4/2015 3:29:07 PM
+1 Boost
All good points cidflekken but I think there is a large segment of the population that don't go through many variables in considering their purchase. The analogy is McDonald, there are a number of restaurants that offer similarly priced food, better taste, quick service, etc. etc. but people just say "I'm going to get something at McDonald". Maybe all of your points will prove to be correct and more and more people decide to buy something else but it'll take some time to do it.


cidflekkencidflekken - 3/4/2015 4:49:08 PM
+1 Boost
Great. Now I want McD's fries....
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