#GIMS: Say WHAT?! Audi's Second-Gen R8 Will NOT Have THIS or THIS!

#GIMS: Say WHAT?! Audi's Second-Gen R8 Will NOT Have THIS or THIS!
The fun thing about talking with automotive executives is that they can play games now and then; however, once and a while you will get a direct answer from an exec. Sometimes they've had a glass or two of something brown, but mostly it takes careful prodding.

It seems that wasn't really necessary for one of Audi's top brass to let it all hang out with a buff book.

Geneva Motor Show #GIMS

Audi's Head of Quattro GmbH, Heinz Hollerweger, recently made it quite clear that not only will the company NOT produce a V8-powered, second-gen R8, it also is not looking to offer a three-pedaled R8.

Although initial speculation and another executive even hinted at a potential V8 being used, it seems like this is just about as close to a confirmation we can get at the moment. I guess the only other potential powerplant to be considered for R8 use would be a forced induction six-cylinder but even that sounds like a slim chance.

In addition, a standard gearbox seems pretty much like a dead issue. That's because Audi's Hollerweger simply is pointing to lap times. I guess he and the rest of the decision-makers at Audi don't understand it's about the driving experience and would rather save R&D dollars for other technology as the take rate on the last-gen R8 with a stick was rather low.

Considering most folks' reception of the all-new R8 has been rather cold, this thing better drive damn good. Without a six-speed or lower barrier of entry, the company may have boxed itself into a corner where it may not be able to deliver a truly differentiated experience.


..."You have to look at lap times," he said at the 2015 Geneva auto show, adding that the take rate for manual transmission-equipped Audi R8s, at least in Europe, was almost nil. When pressed on the issue, Hollerweger remained firm. There is simply is no way for a stick-shift to match the performance of the R8's dual-clutch transmission and few buyers wanted one, so Hollerweger believes there's no point in offering a manual on the new car...

...

...Hollerweger had one other bit of news surrounding the Audi R8, that a V-8 will not be available for the car. It came as a bit of a surprise that the new R8 launched with the V-10 and now we know why. "We have no interest in a V-8," Hollerweger said. He also indicated that the take rate for the eight-cylinder was low and that interest in the "iconic" V-10 far outstripped expectations in the first-gen car...


Geneva Motor Show #GIMS































































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MarathonBobMarathonBob - 3/7/2015 9:18:34 AM
0 Boost
It's a great looking car and the new interior is cool. But the exterior looks like a mild refresh from the last generation. All my cars have stick shifts and while no longer faster than the automatic, it does create greater involvement.


MDarringerMDarringer - 3/7/2015 10:43:53 AM
+1 Boost
This perfectly states why the R8 will--once again--not be taken seriously as a sports car: "...a standard gearbox seems...like a dead issue...because...Audi [doesn't] understand it's about the driving experience... Considering most folks' reception of the all-new R8 has been rather cold, this thing better drive damn good. Without a six-speed or lower barrier of entry, the company may have boxed itself into a corner where it may not be able to deliver a truly differentiated experience."


PUGPROUDPUGPROUD - 3/7/2015 10:53:52 AM
+3 Boost
No V8 ! No manual ! No "got to have it" design update inside or out ! = No Sale ! I'll look elsewhere.


MDarringerMDarringer - 3/7/2015 4:32:17 PM
+1 Boost
It was never a good seller to begin with. What they need is an R6 priced like the Corvette/Cayman/Boxster segment and then kill the stupid TT and the even dumber R8.


valhallakeyvalhallakey - 3/7/2015 11:24:18 AM
+1 Boost
The R8 occupies a middle ground between real exotica and mere mortals vehicles. By not offering a V8 or turbo V6 and a manual they are reducing the appeal of the car to the car enthusiast people who influence car buyers at the golf course or at work etc... Pugproud has it right but not only no sale to those actively looking to buy but also no chatter to put it in the buyers eye.


pcar4evrpcar4evr - 3/7/2015 11:28:44 AM
+1 Boost
Maybe what they've done is opened up a price/performance slot between the Audi TT and the R8 for a new Audi sports car, priced to compete against Jaguar R, 991, vette etc. Maybe they will fill out their sports car product line with a "R8-lite" with a smaller turbocharged engine.



jeffgalljeffgall - 3/7/2015 11:54:30 AM
0 Boost
R4 anyone? I think you are right, the original R8 V8 was intended to be a 911 alternative, but quickly entered low to mid super car territory. Now there is an open slot for a true 911 fighter that can be more of an every day car.


cidflekkencidflekken - 3/7/2015 2:45:48 PM
+1 Boost
I think VAG's pricing strategies for its sports-car offerings is pretty clear.

TT --> Cayman/Boxster --> 911 --> new R8.

To me, it wouldn't make sense for Audi to build a more "direct" 911 competitor and take sales away from its sibling brand. I think Audi did attempt to price the original R8 above the 911, but there was definitely overlap. I think the new approach with the R8 is to minimize that overlap even more. The Cayman/Boxster/911 combined for US sales of 18k units in 2014. The TT/R8 combined for US sales of 1.8k units. VAG certainly wouldn't want to encroach on the success of the Porsche products, which have also proven to be the most profitable in the industry.


MDarringerMDarringer - 3/7/2015 4:36:08 PM
0 Boost
The OBVIOUS answer is to replace the Cayman/Boxster with a modern front-engined, RWD "944", let Audi do the mid-engined thing in R4 (TT replacement) and R6 (Corvette competitor). Porsche needs a 928 above the 911 anyway and currently the R8 is in the way. That is ILLOGICAL because the gap between the 911 and the 918 is stupidly wide.


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