Being that the 2015 New York Auto Show tends to be geared towards consumers, you need to start getting geared up for the likes of all-new volume product debuts. Although McLaren will be debuting its all new Sport Series in New York, it's sort of an anomaly.
More rooted in reality will be the launch of the all-new, 2016 Chevrolet Malibu.
Doesn't it feel like the all-new generation vehicle was
just launched? I think that paints a pretty clear picture at how bad General Motors missed with the current product that's on the market.
As Agents we've been asking what GM has up its sleeve when it comes to selling volume. The Malibu and Impala have largely not been particularly fruitful and they really need to be.
According to Chevrolet's statement, the 2016 MY product will receive a wheelbase that's a staggering four inches longer and will drop an estimated 300 pounds. Both of those feats are huge from an engineering perspective. This makes me think it will have the spaciousness of the North American Volkswagen Passat and potentially have the fun factor of a Camaro.
But, what really matters are YOUR opinions. As buyers and in-market consumers, what are YOU looking for in a proper sedan at this price point?
What does the next-gen, 2016 Chevrolet Malibu NEED to SUCCEED in this super crowded market?
Chevrolet's press release follows:
Born Again: Next-Gen Chevrolet Malibu Announced
Larger, lighter and more efficient Malibu to be unveiled at New York Auto Show
DETROIT – Designed to deliver more efficiency, connectivity and advanced safety features than ever, the next-generation 2016 Chevrolet Malibu will make its public debut at the New York International Auto Show this April.
Using a blank slate approach, Chevrolet designers benefited from an entirely new architecture, which for Malibu includes a wheelbase nearly four inches longer than the outgoing model. That, in turn, provides increased rear legroom and interior space.
Due to a higher-strength steel structure, the new Malibu is also expected to be 300 pounds lighter than the current model, which benefits the sedan’s fuel economy and handling.
“Malibu’s gorgeous styling is the result of a masterful understanding of proportions,” said Ed Welburn, General Motors’ vice president of Global Design. “The roofline has been stretched rearward giving a more sleek profile, while the front wheels have moved forward and front and rear overhangs have been reduced. Along with the sculpted body side, these cues help Malibu appear more dynamic and sophisticated.”
More details about the 2016 Chevrolet Malibu will be shared each week leading up to the vehicle’s global debut. The 2016 Malibu is expected to go on sale by the end of 2015.