Volkswagen To Turn Up The Heat With More Aggressive Design Language

In *my* mind, this styling seems to work for a VW, thought I don't care for the front end in the lower right image. I don't care for it when I see it on Audis. Perhaps to my eyes it doesn't feel upscale, so it's suitable for an economy car (VW) but not on a premium car (Audi).

I'll be glad when the "sharp creases, overly stylized and/or swoopy headlights, and trapezoids" trend goes the way of Flame Surface and the Dodo.

If this is "turning on the heat", VW is f****d.

No one is going to bring up the Lincoln MKC's side profile huh? If it had a Korean badge than that's what would have been said right Hughjazz?

And nobody noticed that the front end of the Cross Coupe concept looks like a Ford Flex?

@Dexter1 In oder for them to see the Flex and Lincoln MKC a Korean badge ,their contact lense, has to be placed on the hood.

VW/USA is in trouble and only now they seem to be taking note.

And despite this being a nice or not new design language, it will take months (and possibly up to two years) before it can be translated into VW's core products in the US: Jetta & Passat. In other words, it's not looking well for them in the short to mid term.

My two cents would then be that while they work on this plus the nice sketched CC from a few weeks ago, they also deal head on with all the quality maladies that keep plaguing VWs (perhaps move all Mex production to the U.S.); offer discounts enough to keep their more resilient fan base interested; and come back with a fully new lineup that can compete with the Japanese.

VW's trouble is not its styling, it is the fact that its products will not last as long as its Japanese competitors, and when something does go wrong, it costs a small fortune to repair.

A huge "Amen!" and +1 to that :-)

Never happen

The problem is that these cars are due out in 2017. What is VW USA going to do for the next couple of years while sales dwindle to nothing?Basically the same issues. Jetta and Passat look too much alike so people buying Passat's don't feel like they are getting an upmarket midsize car. Beetle sales are crashing perhaps due to lack of 4dr longer wheelbase. The CC is too expensive. Potential bright spot is the Tiguan has been revised and is 2 inches longer. The Golf appears to be selling as is GTI and new Type R(which has gotten a great review).Problems remain. Why no sub b class car like the Polo? Why no Scirocco(more of a Halo car then a volume producer)? It could perhaps generate more interest in VW in the US. VW's problem remain the same and still the reliability glitches. I would not want to own a VW dealership in the US right now.

I think VAG should be more concerned with how snoring the Audi lineup has become, especially with KIA making it look like there are twice as many boring cars on the road.

VWs are fine boring. Stale German efficiency no?

Hmmm, perhaps Audi looking so boring has something to do with why Audi fired Shreyer and told him to go amaze the idiots over at KIA with his recycled designs.

I may be onto something.