Daimler's Mercedes-Benz unit plans to launch its first pickup truck by 2020, targeting sales at the European, Latin American, Australian and South African markets.
Mercedes hasn’t decided yet whether to sell the pickup in the U.S, Volker Mornhinweg, head of Mercedes-Benz Vans, told the Wall Street Journal.
The pickup will have about 1 metric ton of payload capacity and will be built by its commercial-van division.
"The Mercedes-Benz pickup will contribute nicely to our global growth targets,” Daimler CEO Dieter Zetsche said in a statement today. "We will enter this segment with our distinctive brand identity and all of the vehicle attributes that are typical of the brand with regard to safety, comfort, powertrains, and value."
Mercedes said more and more pickups are being used for private purposes. It also said that commercial as well as private users are increasingly asking for vehicles that have car-like specifications.
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