Sales of BMW brand vehicles increased 6.9 percent in March for a total of 34,310 compared to 32,107 vehicles sold in March, 2014.
"We are seeing a growing confidence and optimism among consumers across the country and for BMW the result is record sales in the first quarter of this year," said Ludwig Willisch, President and CEO, BMW of North America. "The record first quarter is especially satisfying as BMW of North America is celebrating its 40th Anniversary at the New York Auto Show this week and we are looking forward to the months ahead."
To see and hear more of Ludwig Willisch's perspective on the March sales, click here.
In March, notable vehicles sales included the BMW 3 / 4 series which increased sales 46.6 percent to 14,835 vehicles and the BMW 2 series increased 124.2 percent to 1,249 vehicles.
BMW Group Sales
The BMW Group in the U.S. (BMW and MINI combined) reported March sales of 40,139 vehicles, an increase of 12.2 percent from the 35,762 vehicles sold in the same month a year ago.
BMW Pre-Owned Vehicles
In March, sales of BMW used vehicles (including certified pre-owned) decreased by 22.5 percent, to 14,956 vehicles compared to the 19,301 vehicles sold in March, 2014.
MINI Brand Sales
For March, MINI USA reports 5,829 automobiles sold, an increase of 59.5 percent from the 3,655 sold in the same month a year ago.
MINI Pre-Owned Vehicles
In March, MINI used automobiles (including MINI NEXT certified pre-owned) reported sales of 2,104 automobiles, a decrease of 5.2 percent from the 2,220 sold in March, 2014.