Report Indicates Apple Car May Be A Few More Years Away - Can The Industry Act Fast Enough To Be Ready For It?

The world’s car manufacturers can breathe easy, at least for a while; the threat that mega-rich technology company is about to launch a vehicle which would fatally undermine the traditional industry isn’t going to happen any time soon.

If it does materialize, it will have to be electric and autonomous. Perhaps it will be built in China to relieve local overcapacity.

That’s the verdict of investment research company Sanford C. Bernstein in a report.

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TheSteve - 4/9/2015 1:29:01 PM

+2 Boost

Article: "...Apple is *BELEIEVED* to be working on an electric car which might hit the road by 2020..." (emphasis is mine)

Apple Computer, Inc.: "...We're not working on creating an Apple car..."

So all this "news" of an Apple car, and whether it poses a threat to other manufacturers, and who should be worried, and what they should do about it, is nothing more than conjecture.

What Apple *IS* doing, in working aggressively to penetrate the in-car infotainment system market across a number of brands. In other words, they want to own the car infotainment system market. That's very different from actually building a car, or even designing one.

ParadoX - 4/9/2015 6:00:24 PM

+2 Boost

Exactly, I have been saying the same thing. This is just a silly rumor the media latches onto because it increases the number of eyeballs viewing their sites.

MDarringer - 4/9/2015 10:39:29 PM

+2 Boost

The Apple car is a NOTHING