An important metric that helps automotive industry analysts better understand a vehicle's success/failure is how long it takes to "turn." In other words, how long it takes for a vehicle to arrive on a lot and move off of it as it has been sold.
According a recent piece put together by 24/7 Wall Street, an average new car moves off dealer lots in about 70 days. Not bad. Considering gas prices are the lowest they've been in recent memory and it's spring time, it seems buyers are making moves.
But, while vehicles like the Ford F-150 and Land Rover Range Rover are moving as fast as their respective company's can build them, there's also the dark side.
These are the cars that are lingering on dealer lots for far too long. In the number one spot, this Honda product is taking about 170 days to be sold. That's completely insane.
Below you'll find that I pulled out the Top 10 list. If you want the FULL details on each model, please click "Read Article" below. Then you'll be able to see which model is taking how long to sell.
10. Cadillac ATS
9. Kia Cadenza
8. Volvo XC90
7. Fiat 500L
6. Cadillac XTS
5. Buick Verano
4. Infiniti Q60
3. Cadillac ELR
2. Nissan GT-R
1. Honda Insight
...While people are buying cars again, the demand for certain vehicles each year is remarkably low. According to data provided by Kelley Blue Book, a vehicle sold in the United States last year spent about 71 days on average on a dealer’s lot before it was sold. Some car models took less than 15 days to sell on average, while vehicles at the other end of the spectrum took an average of more than four months to sell.
In an interview with 24/7 Wall St., Kelley Blue Book analyst Tim Fleming said that a long turnover time is often symptomatic of floundering sales, and that many of these vehicles will be discontinued if they are not already. Indeed, a number of the models with the longest turnover periods in 2013 and 2012 have been discontinued since...
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