Chevrolet Plans To Tackle Volt Sales Problems By Selling A Boatload In China

Since the Chevrolet Volt hit U.S. showrooms in late 2010, it's been dogged by a central question: How can General Motors drive down the plug-in hybrid's cost enough to make it affordable to more people, and eventually turn a profit?

I think I know at least part of the answer: Sell a boatload of them in a Chinese market that's fast warming to EVs.

GM has sold a miniscule number of Volts since it began exporting the car for sale in China in 2012. There are two big reasons for that.

First, the U.S.-built car is subject to Chinese tariffs, which makes it prohibitively expensive here -- try around $80,000. Second, also because it's imported, buyers don't qualify for national or local incentives that can knock about 20 grand off the price, rendering the Volt uncompetitive vs. locally built EVs.

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TheSteve - 4/20/2015 11:45:15 AM

+2 Boost

I have a crazy idea GM might want to consider: Create vehicles that people actually desire, and price them right. That way, they won't have these over-stocked / under-sold problems they often run into.

skytop - 4/20/2015 8:58:32 PM

+1 Boost

Will GM include a fortune cookie with each of their toy cars?