Toyota To Limit Sales Of Hydrogen Powered Mirai To Only Eight Dealers

Toyota reveals the first dealers that will sell its Mirai hydrogen fuel-cell vehicle.

The group includes eight Toyota dealers in California, where the car initially is to launch later this year.

As expected, the eight were chosen for their experience selling past Toyota models with advanced technology, as well as their proximity to hydrogen-refueling stations.

In Northern California, Toyota of Sunnyvale, Stevens Creek Toyota in San Jose, Roseville Toyota and San Francisco Toyota will sell the Mirai.

TheSteve - 5/6/2015 10:59:49 AM

+1 Boost

Smart move! That way you can claim the low sales are in line with your plan. Sell 1000 through only 8 dealers, and it looks like an exclusive arrangement. Sell 1000 countrywide through all dealers, and it looks like a dismal failure.

800over - 5/6/2015 11:46:43 AM

+1 Boost

Umm...there are only Hydrogen fuel stations near these dealers. WHy would anyone living elsewhere buy one? Toyota is building very few by design. Why would they build more? They have already stated they intend to sell them in very small numbers. Where you expecting anything else?

carsnyc - 5/6/2015 12:42:54 PM

+3 Boost

And does it really have to be so ugly?

carloslassiter - 5/7/2015 7:07:43 AM

0 Boost

Well, it certainly is distinctive.