BMW Official Says Rumored M7 Will NOT Happen After All

These past few months have been filled with reports that were talking about a true M7 for the next BMW 7-Series lineup but inautonews.com has found out that the car manufacturer has absolutely no plans of putting such a model into production. According to a source within the company, the new generation of the BMW 7-Series will not see the debut of the M7 but that doesn’t mean that a version worthy of taking on the AMG S-Class isn’t around the corner. Chances are that this will not be wearing the M badges on its body and inside but it will be most likely capable of taking on its main competitor.
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Yonder7 - 5/8/2015 1:36:03 PM

+2 Boost

When they reach the S class level in sales, then the M7 will be a wise commercial decision, for now, is not wise to build a car that wont sale compared to the S class.

MDarringer - 5/8/2015 7:06:47 PM

-2 Boost

Not building an M7 is an epic blunder.

runninglogan1 - 5/9/2015 1:04:57 AM

+4 Boost

Just as I predicted.

BMWm4 - 5/9/2015 10:26:24 AM

-2 Boost

BMW already has a S63 / S65 competitor in the Alpina B7. A M7 would be on a completely different level.

MDarringer - 5/10/2015 11:19:43 AM

-1 Boost

BMW needs an M7 because there is a market for people who want an S Class AMG type vehicle without having to put up with the fat-assed, blubbery, ghetto bling styling Mercedes loves. BMW knows what actual taste is.

GermanNut - 5/10/2015 9:24:52 PM

+3 Boost

It made no sense to create an M7 for BMW. The regular 7-Series sales are a fraction of the Mercedes-Benz S-Class. To think that people will buy an even more expensive version of a car that already sells poorly is a flawed assumption.

Mercedes-Benz has long-cornered this market with its AMG S-class and BMW knows this and is therefore not even going to try and play in an area it can't compete.

Holydude - 5/22/2015 1:54:09 AM

+1 Boost

Then again, being late to the game doesn't mean BMW can't compete. Look what Apple did to the phone industry? Uber for the taxi industry.. etc.