Can Takata Survive After Branding Almost The Entire Industry As Unsafe?

Unlike industries in which companies have been quick to drop offending suppliers to protect their brands, automakers have largely stood behind airbag component maker Takata Corp., taking the hit to their own reputations from a series of recalls related to the Japanese company’s products that began in 2008.

One reason: The tight supply of air bag parts amid the post-recession rebound has left them little choice. Takata commands almost a quarter of the market for airbag inflators --a critical part in a modern vehicle.

That loyalty is about to be put to the test.

TomM - 5/22/2015 6:14:07 PM

+1 Boost

That depends on what you mean by Takata.

Takata has other business that is doing well. They could spin off that business - which would easily survive - and separate it from the claims of the air bag business. Then - they could and probably will put the Air Bag business into Bankruptcy. That will protect them from the law suits

trmckin - 5/22/2015 8:45:08 PM

+1 Boost

I think you guys should try and find a more gruesome picture for the article..

youngandaspiring7 - 5/25/2015 9:24:39 PM

+1 Boost

hey agent009. great choice of a picture! seems pretty appropriate and relevant.. oh wait its not at all. so you post a disturbing picture like this just for the heck of it.. nice job