SPIED: The All-New Lexus LS MULE Is Snapped For The FIRST Time — What Will The L Brand Have To Do To Get AHEAD Of Audi, BMW, Mercedes?

SPIED: The All-New Lexus LS MULE Is Snapped For The FIRST Time — What Will The L Brand Have To Do To Get AHEAD Of Audi, BMW, Mercedes?
If I had to pinpoint the Achilles heel in Toyota's luxury division, Lexus, I would have to point out the Lexus LS. It's gotten very, very old. This car was old in 2012!

Now we're coming up on the 10-year mark and, frankly, every other luxury automaker is innovating their pants off. Look at what Mercedes-Benz did with its all-new S-Class and BMW's not too far behind with an all-new 7. Not to mention when Audi released the current-gen A8, the attention to detail and technology was well ahead of Lexus at the time.

So, what is Lexus doing, exactly? We don't know. Nothing has come across the wires and, until today, there have not been ANY spy shots of an all-new LS in the works. That's pretty worrisome.

Consider this: Lexus used to dominate the luxury sector and it is falling behind in a BIG way. If this all-new LS doesn't bring forward some truly groundbreaking innovation, this will not be a good sign for the marque's future.

Emanating from the Far East, the very FIRST spy shots have emerged of an LS undergoing developmental testing. Though the vehicle is in the mule stage — meaning its body panels are not unique, it's just a rolling chassis — we can tell a couple things off the bat.

First, its length will remain, give or take a little, the same. Second, it will get a wider track — check out the bootleg fender flares to accommodate the all-new width.

We'll keep you updated on the latest as we get information, but don't expect it to come flooding in. Having said that, what will Lexus have to do to get AHEAD of the likes of Audi, BMW and Mercedes-Benz?






We all know that a new generation 2017 Lexus LS is finally coming down the pipe, destined to wow a showroom near you in 2016, but we’ve had very few details about what that car will look like. Well, we still don’t have very many details, but we do have more than we had last week.

The current generation LS, the marque’s flagship model, will be 10-years-old by the time the next generation comes out. Though such an important car shouldn’t be rushed, the lack of news is beginning to get us a little antsy, not that we don’t trust the brass at Lexus. But now, thanks to these new mule shots from Japan’s Mag-X, we at least have something to ease our nervous minds.


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MDarringerMDarringer - 6/4/2015 11:10:22 AM
-1 Boost
It's got to ditch the ugly Lexus gaping mouth coupled to Camry-bland styling everywhere else. Producing something that is simple yet breathtaking like the Lagonda Taraf or the BMW Vision Future Luxury Concept would make sense for Lexus. I'm afraid, however, that the result will either be 100% Godzilla looking (which is fine for an RCF) or dull and bland like the current car was on introduction.


carsnyccarsnyc - 6/4/2015 12:37:43 PM
-1 Boost
It's funny how even the source labels it as a Toyota


TomMTomM - 6/4/2015 3:32:17 PM
+1 Boost
Remember - Toyota is the name of the OVERALL company - as well as the name of one of their lines of cars. Calling it a Toyota - is like calling a Cadillac - a GM car.

However - In this category - Large Premium Cars - other than the S class - there isn't really that much volume of sales. Lexus' largest sellers are its Mid Size SUV and the ES line. They never actually competed much in the other areas. And now - with the Cowcatcher Grill - maybe they appeal to Southern Cattle ranchers!


mre30mre30 - 6/4/2015 4:28:25 PM
0 Boost
They call it a Toyota, because it is a Toyota. If you goto www.totota.jp and www.lexus.jp - you will see that the "parent" model of the Lexus LS is the Toyota Crown Majesta. The Crown is the model in Japan that the government purchases tons of every year. Its only sold in Japan. I don't know production figures, but I think the Crown sales volumes blow the LS volume out of the water. Lexus' are an "export" brand for Toyota.

Thus, Toyota ties the LS model-cycle schedule to that of the Toyota Crown. Lexus realizes that there is little $$$ to be made in this segement because (non-subsidized) sales volumes are relatively small (i.e. unlike Japan, there is no built-in market for the LS, unlike in Japan where the govt purchases tons of luxe Toyota Crowns every year).

This is the real reason the LS exists - it is an offshoot of a very popular Japanese-market sedan and is essentially subsidized by that sedan.

There is no competing products from Nissan - so Toyota has a monopoly on this model that every high-ranking government employee drives.


runninglogan1runninglogan1 - 6/4/2015 7:34:00 PM
+1 Boost
I seriously doubt Toyota sells more Crowns than LSs.


mplsmpls - 6/5/2015 4:52:39 PM
+1 Boost
Only the GS shares the same chassis with Toyota Crown.


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