Is The Third Time a Charm for Lexus Motto?

Where? I couldn't find it.

*Sarcasm*

Everyone just remember that there's a good chance that every word you post will be turned around and used to promote Toyota...eh Lexus and bash other carmakers by Will.

Ooops...

(I know you will, go ahead, slide that cursor over the sentence!)
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There you go. Followed your instructions. Happy?

ouch bmw530i......

nop one with a lexus is a poser, who'd want to be seen in one? :P

anyway the logo here is just "in pursuit of perfection".

but why has no one noticed that in pursuit of potential makes them sound like they're bad now? like they lack potential?

have fun quoting me will, saying im a diehard bmw fanatic who should be burned at the stake

Well Will, I think I am going to stop arguing with you now because my blood pressure just reached the boiling point. ;)

Willdo (pronounced Will-(")dO)
got anything for me?

Did Will post a reply yet? I can't see one...

"Did Will post a reply yet? I can't see one"
NO. He seems too busy coverin his tracks in tha other posts.


G

:p

Willdo,
taking u that long huh?....where's the bravado now?....u need a sack to get a reply to that 1 quickly.....still waiting

now that the punk kid has left this thread, back on topic...i think they need to keep it with "Pursuit of Perfection"

I agree. Changing slogans is a marketing mistake, especially if your brand is successful. It will end up confusing people as we've seen before.

Anyone remember Tetley's in the UK? They used a successful slogan for generations (can't remember which) and changed it sometime in the late 1990s. The results? Confused customers and poor sales. Rupert, remember that one?

i also think they should quite f!cking around with their slogan and focus on their heritage....like infiniti commercials with that asian flair.

i am ambivalent toward infinity; however, i do like their commercials because it shows they are proud of their asian-ness (word?,sp?)

the message i get from lexus' image is european poser

asian-ness (word?,sp?)
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"Asian heritage" is enough to get the point across. ;)

Cute. I like it, but cannot hold a candle to Willyboy, created by another BMW-fanatic that could not win an argument as well!
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So, you "won" the argument against me? That's new. Last I checked, our arguments were going nowhere and we ended up just going through personal insults.

Also check out these words: idiot, poser, troll and see if they refer to certain Lexus fanboys on this site....

Hmmm, in my dictionary, someone who drives a Lexus is a POSER. Are you a POSER, Will?

willdo,
wow...it took you that long to come up with that?

weak.

If Lexus is listening and taking submissions, I have a a few new mottos for you:

"Copy, Refine, Repeat. We do it like no other"

or

"Heritage?, Who need one, we take your ideas and put them to use"

or

"Innovation, and Research Development, That Is Someone Else’s Expense"

i like those.

how's about: "Posers R Us" (backwards "R")

LOL!

go ahead, who cares...this is all joking...something i guess u can't seem to understand. you seem to feel that every dig toward lexus needs to be defended....as if you had some reservations about lexus.... geez....laugh a little

BACK ON TOPIC...... Read the Trademark filings instead of allowing yourself to be spoon fed an incorrect, speculative, second-hand story from another web site that itself did not take the time to investigate the true nature of the filing.

Trademark search link --> http://tess2.uspto.gov/bin/gate.exe?f=searchss&state=t4ug21.1.1

because u seem 2 take things way more personal....easy target :)

bmw530i, i don't really remember the tetley thing (i don't drink much tea. shock horror not every british person does ;))

but royal mail changed their name to consignia. complete failure. changed it back in 1 year.

lexus, keep it as in pursuit of perfection. it is a clear slogan identifying your beliefs and ambitions.

Rupert,

Oh I was not suggesting a stereotype, I just wanted to know if you remembered or heard about it. ;)

BMW 530i & Will, you need to stop with your silly argument. It's irrelevent to this topic, you've gotten to the point of calling each other names.

Will Lexus's aren't that great or amazing of car's, thus the reason their not very popular world-wide.
Untill Lexus starts taking more risks & setting more trends, they'll never be a REAL contender!

I fail to see what is so great about BMW here. This is a Lexus post.

Wouldn't this be a fourth tag line? Didn't they recently change their tag line as "Can you engineer desire?" or "Is it possible to engineer desire?" or something line that. It's on their commercials. Or is this something completely different?

basically what ur saying is americans are to stupid to know what the real thing is lolol ok gotch yah

Just ignore Will he doesnt even drive a real Lexus he drives the RX...I mean the highlander...or is it the RX...hmmmmmm?? Maybe his wife knows since its her car. At least drive a sedan and then when you can afford a bigboy car Will, You can get a german machine and step out of those Japanese isolation chambers.

bmw and mercedes aren't in the same league. bmw is a boy-toy. u drive that into a fortune 100 executive lot you will not be taken seriously. bmw people flatter themselves. when the boy grows up he gets a merc.

Some of you guys take it to too much - I mean what do you own that doesn't have something foriegn in it? So this is the reason why you guys buy German huh? Next time try buying a German dvd player, a German TV, and a German computer.

Good job amusing yourselves,.

ricemaster:

"The L in the Lexus logo looks lame. That's probably what the L stands for. Talk about a lack of creativity or identity. This is probably why their vehicles have looked lame and bland all these years. The letter L just doesn't inspire much creativity or enthuisiam at all.

Since they're so obsess with letter as a logo, Lexus should buy the rights to the Superman logo. That's the ONLY logo I can see that looks better than even the Mercedes three pointed star. Then Mercedes will start sweating big time."

you have things backasswards. it is the PRODUCT that is primary, not the logo.

while i somewhat agree the lexus logo is not special in a design sense (it seems having a circle/oval was deemed a requirement, to conform to the toyota logo; the scion followed suit), it has gained recognition due to the excellence of the PRODUCTS it represents.

the acura and infiniti logos are more interesting designs, but neither has the prestige of the lexus logo. simple because, excellent as the cars are, they have not made as big a splash on the market as the equally excellent lexus cars.

the mb tri-star is a clean and recognizable logo, but its "prestige" is much diminished when you see it emblazoned on huge, ugly TRUCKS and BUSES.

your praise of the superman emblem/logo is not valid from a design point of view. it appeals mainly to juveniles.

1990 Lexus LS...The relentless pursuit of perfection

2001 Lexus LS... The passionate pursuit of perfection

2007 Lexus LS...Perfection achieved. Pursuit over.

Perfection is a contrived rear-end, sub-par braking power and handling/body control which lags behind the competition?

Let's keep it real here.

Ahh...no Will.

I was just being polite.

Lexus is built for the US and they give what customers want. Unlike some other companies that only care about their own thoughts and "independent designs." I guess what customers want doesn't matter to some companies. Toyota is the best selling because they have cars for everyone. From teenagers to oldies.

ricemaster, i agree (kinda) with you. think of all the fantastic japanese and chinese films we don't get, or are diluted. think of the ring (the film). the american version was about as scary as a hamster, the japanese one......
martial arts films, house of flying daggers? was that released in america? it was good. americans dilute everything, then stick a load of shiny letters and chrome on it.
food-they invented "fast food" otherwise known as garbage.
culture-scares most american tourists.
the arts-relies heavily on other cultures for influences, like spanish or japanese.
chrome-used up most of it in the 50s.
why doesn't america have a proper cultural identity? because its too young and borrows from others. in 500 years it will have a real culture, just like britain does now.
wait, america's too new to have history, borrows from others, is an "imitation" of other cultures....
have just found the link between lexus and america?

Well, I hate to turn this into a racial argument but I do feel that Lexus tries to abandon it's Japanese heritage in America, and I think that's a shame. Why not let the consumer embrace you for who you really are as opposed to trying to be something you're not.

The fact is, a large number of Lexus owners don't know that Lexus is a Toyota subsidiary. Also, look at Lexus top executives--all white and none speak Japanese. I think not only is it a bad judgement, but also sends off the wrong message, especially because I happen to be a black guy who speaks Japanese.

The fact is, Lexus is marketed to whites in a way to make them believe it's a "white" company, and the reality is that that's farthest from the truth.

I don't like Lexus and I don't lke the way they selectively market, manipulate, and contrive facts in their favor (hence Audi's hybrid firsts, all of a sudden a Lexus "creation" with the RX).

Regardless, Lexus should have some prominent Japanese top level executives. The fact that they don't sends the message, "we want to deny that this is a Japanese company".

I don't care if Audi, BMW, or Mercedes don't have any non-white executives. But Lexus, being Japanese, should atleast have some Japanese representation at those levels.

Audi's DUO, which went on sale in Europe in 1997 was the first premium car with a hybrid.

I meant in America, dumbass. All you do is spend your time on this site trying to defend Lexus. I have no idea how old you are, but you really need to get a life, bro.

ricemaster:

"ApexAlex

"Your defense of their logo is about as creative as their use of the letter L for a logo. If their product is as superior as you say, then wouldn't it make sense for them to want to associate themselves with Superness rather than Lameness? It's a fact they've been branded lame/bland/boring/diluted for the last 16 yrs"

i wasn't so much "defending" their logo as pointing out how inane your fixation on logos are. seeing the "L" and saying it stands for "lameness," and projecting "S" to mean "superness" is ALL STRICTLY IN YOUR OWN MIND.

ultimately, the PRODUCT defines the brand and logo, NOT the reverse.

a little automotive history: up thru the mid-1950s, Pontiac was thought of as a meek, "teachers' car!" yes, that same pontiac which now claims to "Build Excitement." they didn't change the brand name, they changed the PRODUCTS!

BUICK has been trying to do the same, trying to dump the "old men's car" image. ditto Cadillac, which is somewhat succeeding.

as for lexus being "branded lame/bland/boring/diluted for the last 16 yrs," well, considering that in that time it has vaulted out of nowhere to become the NUMBER ONE luxury brand, maybe that's exactly what lux buyers want.

having models PERFECTLY satisfying those clients does not prevent lexus from ALSO trying to conquest even more MB and BMW customers with the IS and GS models.

the thousands of happy ES and LS buyers obviously are NOT the boy racers you would prefer them to be.

first:
- "Ultimate Driving Machine" won't be ditched.

second:
- what's with this racism non-sense ?!
- RICEMASTER do you belive Lexus isn't succesfull because white folks prefer german cars ?!
- well the french, italians, british, and most americans are white, but they still buy premium german cars over their own national carmakers, so does that make them racist of their own race ?!
- so are arabs in the middle east and japanese racist because they buy german cars ?!

What is the asianess of asian cars ?!
To me they always seemed like kitschy copy cat.
That's the problem IMO, there is no real asianess/heritage of asian cars.

america is a pretty racist country. no offence intended, but it was and is.

No comment, i just feel sorry for the guy who posted this...