Hyundai Steals NFL Sponsorship From General Motors

Hyundai and the National Football League announced on Monday that the Korean-based automaker would become the league’s latest auto sponsor in a deal that will last four years.

Hyundai replaces GM, which had been the official auto sponsor for the NFL.

Under the new deal, Hyundai will have “use of NFL trademarks across various marketing channels, including branded content, advertising and promotional materials,” according to a joint statement.

This means that Hyundai will be able to use the NFL logo in its advertisements.

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