Get What You Pay For? LEAKED: Toyota's 2016 Tacoma To Command A $22,200 Base Price

After it outsold the Chevrolet Colorado by a ratio of 2.5 to 1 in the month of June, the Taco prepares to roll out the 2016 MY. For the 2016 Toyota Tacoma, pricing hasn’t been announced yet, but a leaked document from a dealer’s meeting tells that $22,200 is the starting point, and $39,375 is as high as it goes.

 Courtesy of “an observant reader” of the Tacoma World forum, the first three pics in the adjacent gallery lay out all there is to the pricing of the 2016 Toyota Tacoma. But first, a comparo with the Taco’s arch nemesis from General Motors. With an MSRP of $20,120 (excludes destination freight charge, tax, title, license, dealer fees and optional equipment), the Chevrolet Colorado is a couple of grand less expensive than the cheapest 2016 model year Tacoma grade.

 

TomM - 7/9/2015 3:52:11 PM

+3 Boost

GM NEVER expected the smaller Trucks to sell as well as they do - and they are selling as many as they can possibly produce - with almost no floor time. I suspect that Toyota - since it has more production capacity - is benefiting from that fact.

MDarringer - 7/9/2015 9:53:41 PM

+1 Boost

That is EXACTLY the story on the Chevy Colorado. The good news is that the Colorado does not need heavy "incentivization" to to move the metal, but the bad news is that dealers simply cannot get enough stock to satisfy the demand.

GM needs to figure out how to push out more units.

The Taco will kill the Colorado for volume and probably sell as well as it always has, yet the Colorado is selling well and could very well continue to do so.

It's definitely the more handsome of the two trucks.

That means the Colorado demonstrates that the mid-sized pickup market is growing.

In my opinion, the Taco will be as excellent as it always has been, but the Colorado is its equal and that is impressive.

dumpsty - 7/10/2015 8:28:45 AM

+1 Boost

I'm guess articles such as this effectively "kills" the current US automaker excuse that "Americans only want large (pickup) trucks" & that "there's little or no interest in mid-size pickups". No being able to keep up with demand is a good problem to have. But it definitely shows that there are a financially reasonable amount of consumers who want smaller trucks vs the full-sizers that continue to grow in size & in purchase price.