Scion Targets The 1-Hour Car Deal - How Long Did Your Last Purchase Take?

Scion Targets The 1-Hour Car Deal - How Long Did Your Last Purchase Take?

Buying a car in one hour is seen as the Holy Grail to some auto brands, impossible to others. Scion is on the former team.

As the Toyota youth brand continues to set its sights on making the buying process more streamlined, it has a pilot program going dubbed Pure Process Plus that is targeting the 60-minute sale.

“We know a lot of manufacturers are working on this, but we think we’re pretty close and we’ve got a pretty good solution on it,” Doug Murtha, Scion vice president, tells media at an event for the upcoming iA and iM small cars.

The program, in a pilot phase at 16 of Scion’s 1,004 U.S. dealerships but which will roll out nationally early next year, “enables a customer to bring as much as much of the purchase process into their living room as they choose,” Murtha says.


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Agent009Agent009 - 7/13/2015 2:48:13 PM
-3 Boost
I was in and out in 1 1/2 hours with two test drives on my last car, so if Scion plans to not do a test drive then 1 hour should be a no brainer especially considering no haggle pricing should take out the back and forth.


MDarringerMDarringer - 7/13/2015 6:41:13 PM
-3 Boost
When you engage in price fixing, why should it take more than 15 minutes?


balldoc54balldoc54 - 7/14/2015 1:34:40 AM
+2 Boost
I just purchased a Bimmer and it took me about 2 hours to get out of the dealership AFTER price was already settled.


MDarringerMDarringer - 7/14/2015 8:49:48 AM
-4 Boost
I've let some heads roll because of slow paper time. Once the price has been agreed to, the customer is ready to drive away. Two hours is ridiculous.

When I first came on board, one dealer purposefully made the customer wait as they dickered the price because they said it makes the customer more likely to give more money. My response was iron fisted. You know the numbers on the car either what the customer offered works or it does not. If it works, you say yes and if it doesn't you put your numbers on the table.

A lot of old school dealers don't agree with the idea of saying: "This is our break even point. This is the retail point. You want a deal. We need a profit." I actually annoyed a manager once by sitting at the salesman's computer, showing the customer the numbers and cutting a deal. It took 5 minutes.

The jerking around of the customer tends to cause the customer NOT to praise you to their friends. We want people to walk away thinking they were treated well, got a good deal, and the time was not wasted.


TomMTomM - 7/14/2015 7:39:35 AM
+3 Boost
Define "purchase" first.
If you mean to the point of agreeing to a price - that is possible. However - I too just took three hours to get from that point to driving away - and I paid in cash. (Green pieces of paper with pictures of dead politicians on them) My "new" car had to be "prepped" where they found a front rotor that had too much run-out causing a vibration on hard braking that they had to replace first. I will gladly wait that time to know that they actually checked the car before they delivered it.


MDarringerMDarringer - 7/14/2015 8:51:51 AM
-4 Boost
If the car was on the lot with a defective rotor, that just means incompetent idiots did the pre-delivery inspection. There is no excuse for that.


MDarringerMDarringer - 7/14/2015 3:15:33 PM
0 Boost
I find it rather hilarious that I got to a -4 at the time of writing this for essentially saying that a car a person buys should not need a major repair. A brake rotor issue is a major repair. The attention makes my day.


leejleej - 7/14/2015 2:39:03 PM
+1 Boost
I did all of the lease negotiation via email. I just had to go in and sign some papers. Now, the thing that takes more time these days is synching the smart phone and learning to use all the apps and reviewing the options that can be set by the driver vs those that only the dealer can change. That took almost 1.5 hours.


MDarringerMDarringer - 7/14/2015 3:13:40 PM
0 Boost
We have a surprising electronic sales volume.

As for apps etc. we are happy to discuss them at the time of delivery or to schedule a time for the owner to return. Surprisingly many prefer to mess around with it themselves a while and then return.


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