Ford Slaps Over $10,000 In Incentives On New F150 Pickup To Boost Sagging Sales

Ford Motor Co. has begun offering discounts that can exceed $10,000 on its new aluminum-bodied F-150 pickup, which has been losing sales and market share this year as the automaker works to build inventory on dealer lots.

The company's website offers "up to $10,029 in total savings" on a 2015 F-150 XLT SuperCab 4X4 with the luxury chrome or sport package in some U.S. regions.

That model comes with a discount of $7,050 in other areas, according to Ford.com.

U.S. sales slid 8.9 percent last month for Ford's F-Series pickups, its top-selling line and most profitable vehicles.

The truck's share of the big pickup market fell to 28 percent in June from 33 percent a year earlier, according to Autodata Corp.

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MDarringer - 7/16/2015 10:28:07 AM

0 Boost

Getting $10K off at Ford, Chevy, GMC, and Ram is pretty easy.

TomM - 7/16/2015 3:57:06 PM

+4 Boost

Yes - that is indeed the case for the higher end trucks loaded with everything. And all the hoopla about the Aluminum covered the fact that it did not really make that much of a difference. (Especially compared to Chevy). So - we all forgot that there will always be those who want the newest - so they waited for the Ford - holding new Chevy sales down for a while -but that has run its course. So now - we are back to the regular market - and price moves the vehicles.