Apple Moves One Step Closer To Revolutionizing The Automotive Sector

The Cupertino-based technology giant, arguably the most valuable company in the world, has opted to bring into its ranks yet another major automotive executive.

Apple has recently hired Doug Betts, an auto manufacturing executive that worked for Fiat Chrysler Automobiles NV, according to a recent report from the Wall Street Journal. That could fall in line with the year’s troubling reports that Apple was mulling an entry into the automotive industry field by way of designing its own electric car, potentially with autonomous features – though the company has been mum on the subject for months. The hiring of Betts will surely entice speculators further, potentially because he has a large expertise in the field of automotive manufacturing, not just sales – so the company would have a hard time playing the CarPlay angle – their integrated system that takes the iOS operating system to any vehicle’s built-in dashboard.
 

TheSteve - 7/21/2015 4:51:43 PM

+4 Boost

Like they revolutionized wearable computing with the iWatch?

w222 - 7/22/2015 2:36:18 PM

+1 Boost

yah revolutionize by hiring an ex fiat/chrysler exec...right....
He was responsible for quality issues while at his previous post. I think they should have hire someone from a company that actually make reliable cars.

Dexter1 - 7/23/2015 2:16:32 PM

+1 Boost

Hurry—somebody step on it!. Looks like it bites.