The Ultimate Ace In The Hole: Study Reveals Majority Of iPhone Owners Would Consider Buying An Apple Branded Car

The idea that Apple is working on a car is something the company still hasn’t admitted to, other than describing the product category as the “ultimate mobile device,” but that’s not going to stop industry watchers from speculating about it.

A Nielsen and SBD survey recently asked 14,000 iPhone-owning car buyers whether they would buy an Apple-branded automobile. And if the results are to be believed, Apple may be in a good position to get into the car biz.

TheSteve - 7/21/2015 4:50:25 PM

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Note: What people say in polls can (and does) vary significantly from actual facts.

Car4Life - 7/21/2015 5:09:00 PM

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Ok if Steve Jobs was still at the helm of Apple, I'd consider because that man had a love and passion for cars, one of his last was an SL 55 AMG...

It will be a much harder sell for me today as I'd have to make sure passion, soul, and inspiration is still there which usually do not go hand and hand with tech firms...

Time will tell

TheSteve - 7/22/2015 2:26:43 AM

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Car4Life: Car-related Steve Jobs factoid... California law gives a new car owner 6 months to get a license plate. Jobs didn't want a plate on his car, so he simply got a new SL 55 AMG every 6 months. Full story: http://www.cnet.com/news/the-new-real-reason-steve-jobs-never-had-license-plates/

Car4Life - 7/22/2015 9:35:57 AM

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I know right the guy was fascinating, I'm sure his Mercedes Sales Rep looked forward to his bi-annual visits!

MDarringer - 7/22/2015 12:05:25 PM

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I'll stick with buying my cars from brands that actually have experience building cars.