Audi Launches Biggest Threat To BMW's 3-Series Dominance Yet! Auto Express Says The New A4 Is the Best In Class!

Audi Launches Biggest Threat To BMW's 3-Series Dominance Yet! Auto Express Says The New A4 Is the Best In Class!
In fact anyone considering a car in this class would be wise to hang on until later this year until they can take a test drive the new A4 before making their final decision. It’s hard to tell for sure without a group test on UK soil, but early signs from our time with a variety of preproduction models suggest that Audi may not have only built the best car in this class, but perhaps even the best all-round car in the company’s history.

Essentially the new car feels more connected to the road in all the right ways, but less so in the wrong ways. As good as a rear drive BMW 3 Series? In Quattro guise - which operates a 60:40 biased to the rear – maybe. Though a back-to-back test in the UK is required to finally decide that.

All this tech helps create a contemporary feel inside the A4s well built, high quality cabin, which just has a touch more class than that of its rivals - though people after a bit of bling may find it a bit subdued next to the shiny and showy Mercedes C-Class. Regardless, there are some nice touches such as an extra wide vent in the centre of the dash that acts as a subtle diffuser which Audi calls 'air shower'.

Interior space is better than before. Even though the new A4 stands at the same height as before headroom front and back is improved as the comfy seats, which are now thinner and lighter than in the old car, are mounted lower. A wider body creates more shoulder room while a longer wheelbase means there's a 23mm increase in legroom. This may not sound like much, but it means that six footers will be comfy in the back seat - which they most certainly won’t in the cramped Jaguar XE. Overall the new A4 feels like the most spacious car in its class, though once again we need to compare it against the 3 Series, which was the class leader for rear passenger space.
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mre30mre30 - 7/21/2015 11:01:53 PM
-3 Boost
Looks great - can't wait for the S5/A5 to be launched. Any Audi experts out there know when the A5/S5 coming to USA? Will they sell it with a stick shift?


jeffgalljeffgall - 7/22/2015 6:18:24 AM
-4 Boost
I'm excited to see what the A5/S5 sportback looks like. May be my next car when my A6 is up.

Regarding the stick, indications suggest there will be an option, but the lack of the A3 having one makes me nervous.


HoustonMidtownHoustonMidtown - 7/22/2015 7:11:15 AM
-2 Boost
Next A5/S5 in 2017 according to this:

http://www.motorauthority.com/news/1029135_2018-audi-a5-spy-shots


TheSteveTheSteve - 7/22/2015 2:11:22 AM
+4 Boost
When I hear the term “Best in Class” bandied about, I instantly become skeptical. “Best” in what ways, and according to whose values and priorities?

I suspect the new A4 is probably a really nice car, yet in spite of it, there will still be lots of people who simply prefer BMW’s offering, or Lexus’s, or Mercedes, not because they claim their choice is “better,” but because it’s more of what suits *them* specifically.


qckshftrqckshftr - 7/22/2015 7:10:37 AM
+4 Boost
The new Audi A4 will be arriving around the same time as the upcoming BMW 'LCI' (mid-cycle refresh) so wouldn't it be best to compare it to the 330i / 340i?? I've heard some REALLY good things about the refreshed 3-Series...

As a BMW guy, I still LOVE when Audi / Mercedes (and a handful of others) bring their A-game, because it only elevates the bar. When they're all stepping up, the driving enthusiast is the winner!! :-D


Yonder7Yonder7 - 7/22/2015 7:36:01 AM
+3 Boost
Autocar said that the XE is the new king ..so I will have to do my own test...for now I do not believe in the advertising....


carloslassitercarloslassiter - 7/22/2015 8:30:29 AM
+7 Boost
Couldn't they make it look any more bland?


llaroollaroo - 7/22/2015 8:33:17 AM
0 Boost
Can we please start a campaign with Audi USA / Canada to bring the A4 Sportback to North America ? they are such idiots to not export it here ! Its a stunnning, practical car and yes the hatch is handy for those who don't like big ass suv's


jeffgalljeffgall - 7/22/2015 7:41:07 PM
+1 Boost
Do you mean the A4 Avant or A5 Sportback? Assume we will see a new allroad in the Us and there has already been an article or 2 that advises the Sportback will make it to the US in the next generation.


MDarringerMDarringer - 7/22/2015 9:45:41 AM
+5 Boost
Every new car that arrives is suddenly "best in class".

Most owners cannot feel the difference between an RWD, FWD, or AWD drivetrain--so Audi can get away with remaining FWD--but I suspect that the A4 with it's front drive architecture with AWD pasted as a bandaid for the wrong wheels being driven in the first place will continue to be a product that returns competent numbers but that the quattro numbness will be ever present.

It wouldn't surprise me if the Jaguar XE and the Alfa Romeo Giulia easily outhandle the A4.



cidflekkencidflekken - 7/23/2015 11:57:55 PM
+2 Boost
Agreed, Darringer. Every new car, specifically in this segment, is declared "best in class". That term is tossed around so readily and easily, it's practically an empty statement. At the same time, cars these days are so competitive and so closely aligned, the differences between them tend to be pretty negligible, especially those at the top of the food chain. To the "common buyer" those differences would likely be indiscernible, and they make up a large majority of buyers.
And this is where this A4 might encounter issues. What is going to separate it from the rest? Certainly not styling. Maybe its technology? That tech is going to wow the younger buyer, but it may intimidate the more mature buyer.
At the same time, I think the A4's biggest challenge might be from its own family, the A3. Too-similar styling. Lower price. Marginal interior space differences. Not really sure there's any true reason to go with the new A4 instead of the A3.


GermanNutGermanNut - 7/22/2015 10:13:02 AM
-1 Boost
The difference is that globally neither Jaguar nor Lexus are a threat to BMW's sales crown but Audi most definitely is. Audi has clearly taken everything about the previous A4 and made it better, in some cases A LOT better.

The engines are more powerful yet more efficient. The technology available matches or exceeds what the competition offers. The interior space has grown so much that even 6-footers are comfortable. The handling has improved.

The design may not be a huge departure from the current A4 but it didn't need to be. Audi obviously was doing something right if they were already threatening BMW's global sales crown with the previous A4.

Audi took a good car and by early accounts, made it great.



MDarringerMDarringer - 7/22/2015 10:47:30 AM
+3 Boost
Globally Audi may be a threat, but in the USA, their sales are pretty laughable.


llaroollaroo - 7/22/2015 10:40:15 AM
+1 Boost
when the previous A4 came out there was a lot invested in that model. Naturally they would expand upon that base and move forward with its success as well as the A5. Cars that are completely restyled are essentially reinvented from a previous model that lacked direction, ie the previous c class. So Audi is doing it right - look at Porsche for example, their style has evolved over decades but always says Porsche. Most car brands jump at style trends and dilute their brands.


MDarringerMDarringer - 7/22/2015 4:03:05 PM
0 Boost
You have to have a style first. Audi's styling language is DULL and STALE.


GermanNutGermanNut - 7/22/2015 11:34:00 AM
-1 Boost
Given the A4 is Audi's best selling model globally and that the Chinese market, where Audi has been the market-leader for over a decade, is slowing, the importance of this new A4 can't be underestimated.

Audi knew A LOT was riding on the future of the new A4 and by early accounts Audi clearly delivered.

People complain so much about the styling, but look at Porsche or Mercedes-Benz. The 911 has been more or less the same for 50 years and the C-class is a literal smaller version of the S-class.

I think this A4 globally will be a huge sales success and will be the car that finally allow Audi to surpass BMW in global sales. When that is combined with the heavily Prologue-influenced next A8, A7, A6, Q8 and Q6 - Audi might very well dominate the luxury market.

Don't think the A8, A7, A6, Q8 and Q6 will all be the same indistinguishable models Audi has now - they won't! Audi's new design boss Marc Lichte is fully in charge of designing these upcoming models whereas the current Q7 and A4 were designed by previous Audi design chief Wolfgang Egger and Lichte was only allowed to introduce very minor changes to Egger's design.


carsnyccarsnyc - 7/22/2015 2:35:24 PM
+1 Boost
Nice interior but very boring exterior. Let's wait and see how it drives because it isn’t looking like it is ready to move up from third. ...And please don’t get me started because the last thing I care is that it sells like crazy in China.


GermanNutGermanNut - 7/22/2015 3:24:46 PM
0 Boost
Typical U.S.-centric view of a U.S. enthusiast. Good thing you're not in charge of running a company like Audi. The world is more than the U.S. and a very important part of an automotive company's success is being able to sell well globally.


MrEEMrEE - 7/22/2015 8:29:05 PM
+5 Boost
Is this model going to use the problem 2.0T, I'm sure the unlucky owners don't enjoy adding oil regularly.


MDarringerMDarringer - 7/23/2015 9:06:48 AM
+3 Boost
The 2.0T is a delight. It's an oil burner that isn't a diesel.


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