Buick To Slash Regal GS Price By $3300 In 2016

The Regal is a great car but it languishes on the lot. In MY 2014 it barely broke 23K units in the USA and Canada and it should be selling 5X that amount if we're being honest. The Verano clocked in at 50K units and the Lacrosse at around 52K units.

Thus the Regal is a symptom of what is wrong with Buick. Buick could be the next Oldsmobile pretty easily if they didn't have SUVs.

I'd love to see swanky new Buicks leveraging the Avenir's styling. We won't of course, but I can dream.

I'd love to see a Skylark replace the Verano and have commanding styling like the Mercedes CLA has.

I'd love to see the Regal become a coupesedan priced just below the Lexus ES's range.

I'd then do a Lacrosse formal sedan and an Invicta coupesedan using the Impala as a base.

Finally, I'd do an Electra aimed at the Tesla but (1) much less costly and (2) with a range extender engine. The Volt is a nice experiment, but GM needs something much more cutting edge and a Buick Electra would be great.

And yes we'll keep the Endive, Enslave, etc. SUVs.

The Regal is a symptom of the mistake GM made when bringing in this generation of cars - including Cadillacs. The Regal - essentially an OPEL - is a good car - but often in the same price range as premium German offerings. However - it suffers from being a European mid-size car - and in Europe they are smaller than in the USA. So - in reality the difference in size between the Regal and the Verano is not that great - When the car is redone - it will be on a longer wheelbase (Like the Malibu will be) - and will be more American in size.

Essentially what the Caillac and Buick experience SHOULD be telling GM is that Americans do not want small european cars. And Buyers of small european cars don't want GM cars.

@TomM GM seriously needs to look at Buick's mission. Buick current niche is affordable-ish luxury and that isn't sustainable because mainstream brands like Chevrolet (Toyota, Ford, et. al.) have "luxed up". Classic Buicks--for me it would be the 60s models--were stylish. Buick's current cars are certainly not ugly, but they are not future classics. THAT is how they should approach the styling i.e. will this be a loved classic in 50 years? Buick also knows a bit about performance as it has dabbled very successfully in it from time to time.

I'd say the formula should be gorgeous styling, very American-style luxury, and definitely performance tuned...if not exactly a trackzilla.

There is no reason the ATS/Camaro platform could not spawn a true four-place coupe to be badged Riviera and then throw some fire-breathing components in for a Grand National.

The restyle is a big improvement. Cannot imagine the current one selling at its price. Buick entire lineup is overpriced and needs a similar cut.

GM knows their cars are worth less.

I don't know. These are essentially Opels and so they are both good and nice to look at, therefore I welcome the price change. I see Buick somewhere between where Chevy ends and a second hand Volvo or Audi.

Article: Buick is trying "...to make the brand more appealing, and glamorous, to younger buyers."

I believe the challenge is in trying to make their dad's car more appealing to younger drivers. That's a steep, uphill climb. It's sort of trying to make a semi-detached house in the 'burbs more appealing to someone who wants to live in the woods by giving it some wood siding and new landscaping.

If you want to create a product that appeals to younger buyers, starts with a clean slate, and design something specifically for your target audience, rather than taking an existing old-man car and attempting to "youthify" it.

I have always wanted to check out the awd GS