BMW Stumbles In July With Only A 2.1% Bump In Monthly Sales

BMW Stumbles In July With Only A 2.1% Bump In Monthly Sales
Sales of BMW brand vehicles increased 2.1 percent in July for a total of 26,970 compared to 26,409 vehicles sold in July, 2014.

"July kept the momentum going that we've seen throughout the year, producing another strong result for BMW and clearly showing the trend toward our luxury Sports Activity Vehicles," said Ludwig Willisch, President and CEO, BMW of North America.  "Now we're looking forward to the new model introductions of the months ahead including the new 7 Series, the new X1, and the refreshed 3 Series."

In July, notable vehicle sales included the BMW 2 Series which increased 61.1 percent to 1,028 vehicles, the BMW X3 which increased 49.5 percent to 2,340 vehicles and the BMW X5 which increased 123.6 percent to 6,011 vehicles.

BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported July sales of 32,161 vehicles, a decrease of 0.2 percent from the 32,220 vehicles sold in the same month a year ago.

MINI Brand Sales
For July, MINI USA reports 5,191 automobiles sold, a decrease of 10.7 percent from the 5,811 sold in the same month a year ago.

BMW Pre-Owned Vehicles
In July, BMW Certified Pre-Owned sold 9,645 vehicles, up 6.6 percent over July 2014, with a year-to-date gain of 21.0 percent to 68,041 vehicles sold over the same period in 2014. Total BMW Pre-Owned sales continue to be challenged by low availability with 15,247 vehicles sold in July 2015, a 9.7 percent decrease from July 2014. The Total BMW Pre-Owned cars sold for the first seven months were 108,388, a 5.6 percent decrease from the same period in 2014.

MINI Pre-Owned Vehicles
In July, sales of MINI NEXT (certified pre-owned) were 1,108 vehicles, up 31.7 percent over July 2014, with a year-to-date gain of 30.2 percent to 6,791 cars over the same period in 2014.  Total MINI Pre-Owned sales were 2,537 cars, an increase of 20.0 percent from July 2014. Total MINI Pre-Owned sales for the first seven months were 15,509, a 7.3 percent increase from the same period in 2014.



Car4LifeCar4Life - 8/3/2015 7:35:17 PM
-1 Boost
Wow...Interesting, the C Class and 3 Series are within 800 units of each other for the year going toe to toe. The All New C Class Coupe should make things even more interesting.

Given the C Class has a higher starting price, over $3k, i expected Bimmer's lead to be more signficant in the entry segment


rumnycrumnyc - 8/4/2015 3:39:12 AM
-1 Boost
The new C is giving the 3yr old 3 some real challenge. Hopefully it will force BMW to up its game as the 3 refresh is too conservative.


MDarringerMDarringer - 8/4/2015 10:32:28 AM
-2 Boost
A sales increase is a stumble?


carsnyccarsnyc - 8/4/2015 1:20:11 PM
-4 Boost
Darringer, you must have many foes in this site cuz people will deboost you even when you are mathematically right.

And it usually happens when you put the VW/Audi fans back in check.


MDarringerMDarringer - 8/4/2015 2:20:58 PM
+1 Boost
@carsnyc what the down-arrow dolts don't get is that I win when they down arrow me. They are taking the time to down arrow me instead of just ignoring me. LOL Were they more intelligent, they would neither up or down arrow me. I find it pretty hilarious that somehow I am to be offended by down arrows of people--most of whom know NOTHING about the car industry.


Yonder7Yonder7 - 8/4/2015 2:14:45 PM
+1 Boost
MDarringer: I have the same question also for Mercedes, unrewarded even when there was an increase...both titles are not reflecting the facts in the correct way.


mre30mre30 - 8/4/2015 3:18:54 PM
+1 Boost
Looks like the new Mini Cooper 4-door is a big winner for the Mini brand, with 9,000+ moved YTD.

I wonder why BMW bothers with the 1/2-series here - they are a drop in the bucket - perhaps a "Move up from a Mini" strategy?

7-Series sales up 19% year on year - there must be some serious cash on the hood to move those turkeys.


cidflekkencidflekken - 8/4/2015 3:44:32 PM
+2 Boost
Interesting how the mid-size luxury segment is in a downturn, overall (though the E Class had a decent month after many months on the downturn). Are buyers upgrading or downgrading, you can't really tell based on the numbers. Or are they waiting for the updated E and 5 on the horizon?


MDarringerMDarringer - 8/4/2015 7:08:10 PM
+1 Boost
@cidflekken The C Class is a great reason NOT to buy an E Class on its last leg. That's my theory.


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