Video Catches Alfa Romeo Giulia, Quadrifoglio Verde In The Wild - Does It Stand A Chance Against The German Trifecta?

The newest model signed by Alfa Romeo, the Giulia, in the range-topping Quadrifoglio Verde version, has been recently caught in the open. The video posted below is showing us a white finished example of the performance premium sedan driving around the streets and attracting a lot attention. You can check it out, for the very first time, in the real world, in the video posted below.

The newest model signed by Alfa Romeo, the Giulia, in the range-topping Quadrifoglio Verde version, has been recently caught in the open. The video posted below is showing us a white finished example of the performance premium sedan driving around the streets and attracting a lot attention. You can check it out, for the very first time, in the real world, in the video posted below.
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222max - 8/5/2015 4:47:26 PM

0 Boost

Has the one in the video been lowered? I have to say it looks pretty damned good as shown. Whether it will take a bite out of German sales remains to be seen.

CarCrazedinCali - 8/5/2015 5:38:29 PM

-1 Boost

I thought the same thing about it being lowered. Looks good!

MDarringer - 8/5/2015 8:45:06 PM

-4 Boost

If Alfa Romeo equals the Germans in performance and features for 15% less out of pocket, they could make sales happen with cheap leases and a "Hyundai" warranty.

SSP350 - 8/5/2015 5:28:09 PM

-1 Boost

The side profile looks nice.

TheSteve - 8/5/2015 7:03:59 PM

-2 Boost

I'd bet my blood that Alfa is not within the Top 3 luxury automakers within the next decade. That would be a resounding "No!" to this post's title question.

MDarringer - 8/5/2015 8:47:12 PM

-4 Boost

I agree, but I also don't think any of the Germans has a shoe in for a spot either. Look at how much undeserved esteem Tesla has as a totally unproven manufacturer. Alfa could do well, but it will come down to product and price being sweeter than sweet.

I'd take a Giulia over an XE 24-7-365...

222max - 8/6/2015 10:09:36 AM

+1 Boost

Let's also keep in mind that Alpha will have a very small dealer network so it can't possibly compete with the more established rivals on that point alone. It will be a nice niche alternative though.

MDarringer - 8/6/2015 8:47:57 PM

+1 Boost

There is some chatter about ways to expand the dealer network.

TomM - 8/5/2015 9:08:17 PM

-2 Boost

You already asked this question before - and this time you failed to define what a "chance" is. I said before that the car MIGHT have a chance in Europe - but to have a chance in the USA - it will need to be competitive in interior size with Mid Size US cars - which are larger than most Mid-size european cars (Note - the Buick Regal)

I am not sure the Alfa will be perceived anywhere as being that high of a premium car - it may end up closer to the Volvo area. And I suspect it will sell similar to the Volvos too.

MDarringer - 8/5/2015 10:01:32 PM

-5 Boost

I'd market the Giulia as a muscle car done by the Italians.

Alfa Romeo has no legacy in the USA so a mystique can be manufactured. The way Alfa can beat the 3 Series and the C Class is by not even trying to emulate them--too late given the carbon-copy 3 Series styling of the Giulia.

What if you got a V6 in the Giulia for the price of the wheezer 2.0T engines the premium sedans are gravitating to?

What if there were something as crass and vulgar as a Hemi Giulia? An American heart in an Italian machine has been done a lot and a Hemi Giulia would sell.

As would a Hellcat Ghibli.