Lexus Reacts To Dismal Satisfaction Ratings By Testing No Haggle Pricing

Long an industry leader in make-the-customer-happy retailing, Lexus is piloting a haggle-free program with 12 of its 236 U.S. dealers this year, says Jeff Bracken, general manager of Toyota Motor Sales U.S.A.’s Lexus Division.

“While negotiation-free pricing is not revolutionary, we strongly believe the concept will further elevate transaction transparency and customer care,” Bracken said today during a presentation at the CAR Management Briefing Seminars.

Negotiation-free selling requires an auto dealer to commit upfront to a fair transaction price on vehicles, and then to convince shoppers that the price is indeed honest and fair, and that the dealer is committed to it.

Dexter1 - 8/5/2015 7:57:30 PM

+1 Boost

Dear Lexus: PEOPLE LIKE TO HAGGLE, you a$$holes!

Nobody goes to buy/lease a car and "trusts" that the dealership is giving them the "very best deal" possible so there's no reason to negotiate. That doesn't happen. Ever.

The only people who benefit from "no haggle" pricing are the car dealers—and car buyers know that.

MDarringer - 8/5/2015 8:48:01 PM

-3 Boost

Amen, amen, amen!!!

MDarringer - 8/5/2015 8:47:47 PM

-4 Boost

Price fixing is the answer???

cidflekken - 8/6/2015 12:36:58 AM

-1 Boost

I don't see it working. It could potentially devalue the brand because prices would obviously start at a lower point then they do today and at other dealerships.