Lexus LS500 trademark filed in USA, EU & AU

This car will do well against Hyundai Equus and Nissan Maxima.

Both crappy flagship models from crappy cars from Asia, just like this Lexus.

Why are you so bitter against Asian car companies. They all compete and we have the choice to buy what we desire.

Sure, they have the right to compete. But it is only laughable if they actually think they can compete with the Americans and the Europeans on the same price level.

Especially because they have absolutely no technologies to even keep up with the Americans and the Europeans. People don't pay premium for junk, people want good cars with heritage, luxury and identity.

And frankly, Lexus has none of them.

With the 7 Series standing still, with the A8 looking like a $23K Passat, with the XJ looking like a Merkur Scorpio hatchback, the Lexus LS is definitely poised to be second in command to the S Class.

Lexus is definitely going to sell a ton of these each month! The target buyer (rich suburban folks over 50 yrs old) is locked and loaded because they have been screwed each time they tried out a BMW or MB -

(a) The LS (and the A8) is the only vehicle in the segment with a full size spare tire. Old codgers like the comfort of knowing they can swap out a flat or call roadside assist - rather than drive around with the Tire Pressure light burning away.

(b) Lexus knows their market and will nail it with this new LS.

(c) The Seniors who experimented with a BMW 750i - have to add engine oil every 1,000 miles and those who don't get a blown engine (warranty usually). They feel burned by their bimmer.

(d) The customers are confused and blinded at night by the S550's jumbo tron screen; they struggle with BMW's I-Drive; they fiddle with the Audi A8's strange transmission shifter. They like Lexus' tried and true solutions to this driving problem.

(e) The old folks like the social interaction at the Lexus dealer. The successful widowed or divorces male LS drivers and chat up the younger, newly divorced EX300 women who like the free Lexus coffee and like the attention paid by their service rep if they have trouble turning on the radio. Its like Jdate or christianmingle but you don't need to be online!

(f) The customers think Cadillac has gone too "sporty" and are glad that Lexus still holds their traditional values near and dear to its product planning hearts.

(g) Lastly, the "cattle-catcher" grill is useful for scooping up the errant lefty-liberal that crosses their path while listing to Sirius Fox News.

(h) Like I said - it will be a smashing success!

I don't think the Asian car companies think they can compete with American car companies, I think they KNOW they CAN compete and HAVE BEEN EATING American car companies' lunch for the last 3 decades. Take a look at the dwindling market share of American car companies on our own soil since who knows how long. Without the US market to buy SUVs, GM is out of business. Ford is relying on their European division for some of their current models. Chrysler lurches from one savior to the next. And if you think it stops with the Koreans, wait for the Chinese who in 5 years time will come a knocking. You can say you don't like Asian car companies style, taste, etc. but to put them down like that just shows your island-America mentality. Yeah, heritage, like the Chevette, Pinto, Cimarron, K-car. Yuck it up you ignoramus.

Hello, my Vietnamese friend. Are you by any chance enjoying your life in this great country, the United States of America?

Oh sure, the Japanese have been beating the Americans in the last 3 decades but with what? The so-called "Reliability" + boring cars with incredibly bad designs. Not to mention the Japanese nowadays no longer have ANY technologies to even make a decent supercar, when the Americans are coming back with Z28 Camaro, and C7 Corvette which don't even charge you over 100k, when the Japanese nowadays do (Which is just absolutely laughable lol!)

Not to mention Japan is now struggling with radiation coming from Fukushima, and only 7% of Japanese are said to be passionate about working nowadays, which is the lowest of all developed countries as far as I know.

I hope you are happy with your Toyota Camry (Which is a Japanese "luxury supercar" lol!!) and the new NSX and the R36 GT-R which both of them are being designed and built in the U.S. and Europe lol!!!

I really feel sorry for you. Maybe you should move to Japan, where the country almost does not care about human rights in terms of racial discrimination against Asians from third world countries ;)

Thank you for asking. I enjoy my life just fine. I paid back my student loan 2.5 years after I graduated and have been working and paying my tax for the last 27 years, even during the 10 years I live and work abroad. So yes, I do see the world and and more importantly, I see it from different perspective, just like how I see life in America from different perspective. You should try it some time, it's quite refreshing.

Part of my 10 years living, working and traveling abroad also gave me another interesting perspective too my GM-friend, I got to see and know a lot of Americans who enjoy living and working abroad for > 10 years too. Not senior expats with driver and maids mind you but low to mid level people living within the local community. Can you imagine that? This designed in the US talk is getting old. Why don't you go to these American technology companies and count the foreign engineers, or better yet, take a look at the graduate programs at American universities and see where the true brainpower of the US research is coming from. It's not just Americans, it's people from all over the world.

Ohh, I'm sure it's from all over the world. That's not really the point, is it? I wonder why the people even "come" to the United States for anything now, I wonder, my friend? ;)

Why not, Japan? or, better yet, Vietnam? ;)?

No GM, it's you who were talking about Americans and how you broadbrush Asians are crappy. Last big innovation in the auto industry is the successful commercialization of hybrid, which is now forcing American and European car companies to offer hybrid technology in their lineup. It's you who discount "reliability" which was actually the impetus for American car companies to improve their product. I don't have a problem with this country, or any other country for that matter. But I do have a problem with people that make broad brush statement like you when you generalize Asians this, American that and European there. And lastly, I don't see us turning away students from abroad, do you? I guess our companies and universities like those "boring" people and "uncreative" students and graduates too, eh?

Woo, look who is getting all defensive now!

As far as I know, "hybrid", is not the only thing that is being desired in the market. As Tesla has shown it, also the electric cars. And also, I don't remember seeing a superior "hybrid" supercar or any kind of electric cars coming out of Asia. But wait, you don't really care, right? And it's not just because hybrid is needed nowadays just because some "Asian" country started this nonsense, it is all just because of the whole global warming issues. I think you are giving Asia way too much of credit for absolutely no reason, might as well study some politics before you actually say something. And just so you know, the Americans and the Europeans simply "helped" the consumers who want hybrid cars, because hey, they no longer have to drive some boring, ugly cars like Prius anymore! ;)

And also, just because Japan is "Asia" doesn't really mean the average Japanese people actually care about the Vietnamese people like you ;)

Oh, maybe you should watch this.

https://www.youtube.com/watch?v=wt__lHCuH5g

"Japan is facing a serious labor shortage, a problem that can be traced back to an aging population and a prevailing fear that immigrants will dilute the country’s pure gene pool. In order to keep the world’s third-largest economy afloat, the Japanese government offers an internship program that attracts foreign workers from China, Vietnam, and the Philippines. The program, which allows workers to stay for three years, is advertised as providing laborers with transferrable new skills for when they return home.

VICE News recently traveled to Japan to investigate the internship program. We found that many interns are underpaid, saddled with insurmountable debt, and forced into a form of indentured servitude. Many are illegally placed as oyster shuckers, construction workers, and other unskilled positions. And, despite international condemnation, Japan plans to use thousands of new foreign interns to build the infrastructure for the 2020 Olympics in Tokyo."

Do you think the Japanese see you as their "friend"? What, just because you are an Asian? Hahaha. I must say, ignorance is bliss ;)

Oh, and I think it's pretty laughable how you keep trying to say "Oh, there are many Asians in America, and they are the ones who make this country so great!"

Oh, sure sure. So I wonder why the Asians are more interested in making America greater, when they see their countries back home as crap, my friend? You see, don't you see that you are right now getting all desperate, my friend? ;)

And oh, I don't remember saying anything about the Asian people themselves, I simply wanted to point out the failed education systems of Asian countries. If the smart people wanted to come to America, then that's all good.

Honestly, I feel sorry for you. You should probably move to Japan or something lol!

Don't talk to GM he is the village idiot!!!!

Look at the post thread, monster asked you "Why are you so bitter against Asian car companies. They all compete..." as in all Asian car companies and you replied "...Sure, they have the right to compete. But it is only laughable if they...", as in broad brush statement. And now you're cherry picking about Japanese and how Korean are doing better, etc. Fukushima? Yeah, sort of remind me about Three Mile Island thing somewhere. Throw in that novel argument about go-back-to-where-you-came-from and who's defensive now?? Let's see how much of a dent your Cadillac cars sell in markets around the world first OK? You and million other people can rightfully love your Caddys but let's not talk down on other car companies that are doing equally or better than your favorite car company.

lol!! You are talking about Cadillac doing bad in other countries, when Lexus is not even doing any better? Not to mention Infiniti and Acura are practically invisible in any other countries except North America? lol!!

My friend, the Asian car companies have the right to compete, but not with the kind of prices that they show. Do you think R36 GT-R or NSX (The very cars that are/were developed by the Americans and the Europeans ;)) really deserve that kind of price tag? The rumored price points like ranging from 120k ~ 150k? I think it is only laughable how the Japanese actually even think about making some "flagship" cars that show absolutely nothing about "Japanese" engineering. And I only see their strong arrogance if they think they can price their crap cars at 80k, especially something like Lexus LS.

And the difference between the Americans and the Japanese? As you said, PEOPLE COME TO THE UNITED STATES, TO HELP America. And guess what, whatever the work they do for this country, becomes automatically "Made in the U.S.A.".

But as for Japan? How many people exactly even go to Japan, to contribute to that country? Oh, a lot. Especially the Chinese, Vietnamese and all those Asians from third world countries being treated like slaves, getting not the pay that they deserve. Does this kind of crap country deserve to put down stupid price tags like 120k ~ 150k on their flagship cars? Which actually were not even built by them? ;)

And also, did you know Subaru is making tons of profit thanks to the low-paid foreign workers? ;)

http://www.japantimes.co.jp/news/2015/07/29/business/corporate-business/subarus-secret-low-paid-foreign-workers-power-export-boom/#.Vc7Its-FOpq

"That has been a key selling point for Subaru, which has marketed itself in the U.S. as the automaker with a conscience. Subaru’s “Love Promise,” in which it pledges to make “a positive impact in the world,” has helped build loyal consumers in states like California, New York and Washington.

What Subaru does not tout is that its boom is made possible in part by asylum seekers and other cheap foreign laborers from Asia and Africa.

They work at the automaker and its suppliers at Subaru’s main production hub, here in the Japanese town of Ota, Gunma Prefecture, two hours north of Tokyo. Many are on short-term contracts. At Subaru, some foreign workers earn about half the wage of their Japanese equivalents on the production line. At the automaker’s suppliers, workers are often employed through brokers who charge up to a third of the workers’ wages.

...

“When I talk to my wife (in Nepal) on Skype, I hang up after three minutes,” said Rijal, who has a nine-year-old daughter. “I can’t stand her crying.” "

Ohhh, this is some great country that certainly makes "Asia" proud! lol!!

Do you know about Nike? Nike's sweatshop issues in China? This made a lot of us Americans rage, against Nike. After that, Nike had no choice but to care more about the working condi

the working conditions of Chinese workers.

The United States is the kind of country that speaks up against wrong doings. But as for Japan? What is it doing? Ohhh, it is just ripping people off with their garbage "luxury" cars called "Lexus" or whatever that is as reliable and boring as any other Toyota garbage, and the Japanese automakers don't care about the working environments of their own workers, and not to mention, Fukushima radiation.

Oh wait, so I am assuming you know nothing about Fukushima radiation? And how this is even a problem in Tokyo as well? Oh wow, I thought you said you were a LOT SMARTER than me because I only lived in the U.S. for my entire life (Which is not even close to being the truth and I am laughing lol!!)

Seriously, you should just move to this, "glorious" "super amazing" "Asian" country Japan or... Vietnam? ;)

We Americans actually are able to speak up. When the Japanese use fools like you and say "Well, we are all the same Asian brothers!" and take advantage of that "race card" when in reality the Japanese simply just laugh at those Asians from third world countries.

The U.S. and Japan, who has, better education system? The U.S.
Which country can be a lot more artistic? The U.S.
Which country is politically fit to be the leader? The U.S.
Which country is known for the human rights? The U.S.

I'm sorry, am I missing something here? Can you please tell me what makes Japan so "glorious" as you say it is? ;)