Toyota Credits Tacoma Increased Sales To New Chevrolet And GMC Entry Into Market

 While the Chevrolet Colorado and GMC Canyon may be the best competitors it has faced in years, Toyota officials believe the new Tacoma will be able to fend off the threat posed by the General Motors twins.

“We’re not going to be spending incentive money on Tacoma. We don’t have to,” Cooper Ericksen, corporate manager-vehicle marketing and communications for Toyota Motor Sales U.S.A., tells select media here during a preview of the ’16 model, alluding to the expected strong demand for the next-generation compact truck that goes on sale Sept. 10 in the U.S.

That confidence comes from the Tacoma’s track record. It is the reigning champ of WardsAuto’s Small Pickup segment for 10 consecutive years and is on its way to an 11^th win in 2015.

Read Article

hdbu - 8/17/2015 1:04:57 PM

+1 Boost

lol Try to stay classy, Toyota!

skytop - 8/18/2015 8:40:50 AM

+1 Boost

The Taco far better design, build quality and resale strength than the compact GM trucks. The Toyota is the clear choice in compact trucks.

GM = Great Mistake