Carving Out A New Segment? Jeep Makes Way For New Wrangler Pickup Production

Fiat Chrysler has decided to keep making the Jeep Wrangler in Toledo, Ohio, move production of the Jeep Cherokee to a nearby state and build a Jeep pickup.

The news comes after 11 months of uncertainty about the fate of Wrangler production in its historic home.

Details about the Wrangler and Cherokee were shared with Toledo plant management this morning in response to inquiries from Automotive News, based on an exclusive interview with CEO Sergio Marchionne on Aug. 21.

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W124E320 - 9/1/2015 2:49:39 PM

+1 Boost

Finally! With the return of the mid-sized pickups, its now more clear than ever this will suck some of those sales...

W208 - 9/2/2015 7:25:13 AM

0 Boost

Doubtful. The Comanche pickup was mostly irrelevant back in the 80s, and so will this be.

This will be a low volume seller.

MDarringer - 9/1/2015 7:48:01 PM

-1 Boost

Jeep pickup = brilliant, but this is too many years out to be significant.

This is Marchionne's puffery.

trmckin - 9/1/2015 10:58:27 PM

+3 Boost

Throw the grand Cherokee diesel in it and I will go back to owning a sedan and having a smaller truck. I like this idea... Even though it's almost a decade late.