Lexus Stumbles On To Cool With "It's Here" Hoverboard Ad

In this week’s Most Engaging Auto Ads, powered for WardsAuto by iSpot.tv, Lexus again owned the top spot with its hoverboard ad “It’s Here,” while Mazda took two spots in the top five.

“It’s Here” rocketed from 200,000 online views to over 1.5 million, good enough to own 12.8% of all the digital chatter generated by automotive ads for the week (based on combined online views, social media actions and online search).

But with two spots in the top five, including “A Driver’s Live: Driving Matters” in second and “Summer Driving” in fifth, Mazda took the overall brand-engagement crown with a combined 15.9%, including over 3 million online views.


 

cidflekken - 9/4/2015 1:19:01 PM

0 Boost

Sadly, people were more interested in the hoverboard.

GMCadillac - 9/4/2015 5:22:57 PM

-2 Boost

Wow, this is awesome! The Japanese technology is surely the best in the world! This is no wonder why Lexus LS is considered as the best flagship sedan in the entire world, even beating Rolls-Royce Phantom, Bentley Mulsanne and Mercedes-Benz S65 AMG!

MrEE - 9/6/2015 9:45:13 AM

+1 Boost

Some companies challenge their engineering to build bicycles or motorbike, others robots, airplanes, super-cars or seemingly impossible concepts.

TomM - 9/7/2015 7:47:55 AM

+1 Boost

At least you get one thing right - Lexus styling leaves me COLD